Plan de negocios para la creación de un hotel especializado en el cuidado del paciente foráneo y su familia. Infinity. Estamos contigo!!!

Abstract

Today the health sector in the city of Medellin, thanks to its quality in the provision of hospital services has a growing demand for patients from different cities to perform medical procedures and treatments, which generate additional services to health care. The actual providers of these services are offered independently, generating additional costs to the client, unnecessary transfers, loss of time, lack of entertainment options during their stay in the city, among others, which leads to the identification of a business opportunity that integrates all these services in one place, achieving greater comfort and safety for patients and their families. It is for this reason that this research is performed, in order to perform an economic evaluation of the business idea to determine the viability of the business, its potential to attract investors, knowledge of the characteristics and needs of the end consumer and the initial approach of a new strategic direction for the company.