Evaluation of the Determinant Factors of Innovation in Colombia's Tourist Product

Abstract

Colombia is a country that has achieved significant tourism growth in recent years, yet there is limited empirical evidence about its tourism development. Innovation in tourism products is one of the keys to Colombia maintaining positive tourism development. This empirical study analyzed innovation in tourism products in 364 Colombia companies. The findings show that "changes or improvements to existing products or services" and "research and development to create new products" have a significant relationship with tourism product innovation in Colombia. © 2015 Cognizant Comm. Corp.