Marketing de emociones la forma para lograr fidelidad de los clientes

Abstract

This article analyzes those elements that conform marketing; and itemphasizes the needs for involving –on the long run–, the emotionalmarketing and fidelity towards clients as a basic pillar and as acondition to understand and assist the markets in a competitive andopportune way. Then it proposes a definition formulated by theAmerican Marketing Association (AMA), upon which the argumentsof the latter part of this article is based.