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Estrategias de mercadeo de los vendedores ambulantes
The main objective of this article is to identify marketing strategies used by street sellers in the city of Medellin. In order to reach this objective a structured observation was required for exchange practices,their ...
Las agencias colombianas de publicidad como agentes del marketing nacional e internacional
This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international ...