La eficacia de la radio en la gobernabilidad local

Abstract

This work is a reflection above the possibility offered by the radio (being a mean very close to the people) in the local communities governance. The argument: the challenge is possible, for Colombia, as few countries in Latin America is the most awarded radio stations community in this part of the continent. Several facts, which could well be taken as a conceptual and experiential findings are evidence that the use of radio, from people, contributes to a better public management. And I argument as follows: 1. The proximity with the people. 2. Research developed as for investigators (he mentions four), whose speak above a new way off communication for a social change: ... A new model of communication may be emerging from a mixture of political, technological, economic and social changes. This model is decentralized, pluralistic and democratic, it seeks to empower people, rather than persuade them, it encourage debate between citizens, within and between communities and between citizens and government too. This model predicts a progressively more horizontal communication, which allow individuals to communicate with each other easily and inexpensively ... (Deane, 1998, p.12). In the same document, with specific examples, adding that radio is one of those means than plays an important role in this model. 3. African, Peruvian and Colombian, experiences of a pluralistic radio and related with the work, help to understand the possibility of a radio for governance.