Anagramas: Rumbos y Sentidos de la Comunicación Vol. 17, núm. 33 (2018)
Envíos recientes
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La estética televisiva en las series contemporáneas
Entre los aspectos más complejos en el estudio de series de ficción se encuentra la dimensión estética. Desde el origen, los TV Studies se han centrado sobre todo en señalar otras cuestiones más fenomenológicas y técnicas ... -
Implementation of audiovisual resources as an educational validation strategy
This paper is the outcome of a quasi-experimental research, whose objective was to validate an educational strategy aimed at implementing audiovisual learning resources in educational institutions. Its theoretical foundation ... -
Approach to the state of the art on communication and education in Colombia
This paper intends to make an approach to the academic production related to the relationship between communication and education that was published in Colombia from 1991 to 2011. The first part comprises the identification ... -
Political propaganda in Mexico and the United States: discordant theoretical - methodological approaches
The most used mass communication vehicle between parties or candidates during current electoral processes is the television political propaganda. However, in academic terms, there is no master theoretical framework that ... -
Advertising Communication: Constructing Meaning Potential through Disjunctive Grammar
Communication through language, irrespective of the model of its structure and deployment, entails the making of meanings. The ways that advertisers produce meaning through disjunctive grammar is the concern of this study. ... -
Seeking stakeholders: responsibility and effectiveness as values in letters from CEOS in the CSR reports in Chile
This paper shows part of the results of a study on the rhetorical use of values in the communication of corporate social responsibility in Chile: In particular, an analysis of the discourse applied to the letters from Chief ... -
Organizational happiness: mediation between employee valuation and productivity. A look at its management in the state sector
This paper addresses the issue of organizational happiness and its impact on the employee-productivity relationship. The goal of the research was to diagnose the state of the perception of organizational happiness of the ... -
Editorial
Con la edición número 33 de la revista Anagramas Rumbos y Sentidos de la Comunicación, y con los retos que han planteado los nuevos estándares de la ciencia, la tecnología y la innovación en Colombia, es pertinente seguir ... -
The corporate mascots of video games of the 90s: a symbol of millennials
This paper presents a qualitative study that compiles the main and most popular corporate mascots of the video game sector in the 90s, an ephemeral business trend that would disappear in the 21st century and was based on ... -
Transmedia journalism and media consumption of the millennial generation
The current media scenario, marked by technological and narrative changes, requires journalists to constantly bring themselves up to date in order to maintain the connection with their audience. This article presents ... -
Definition, duties and role of the viewer in the face of creative work
In this paper, the results of the investigation about the figure of the spectator before a creative work are showed. A review of the state of the art was carried out by reading several authors who have addressed the issue ... -
The socioimaginary construction of social protest in the discourse of the latin american press: analysis of the editorials of El Mercurio (Chile) and la nación (Argentina) newspapers in the context of the argentine crisis of 2001
The present research work is proposed as a space for theoretical discussion and empirical analysis around the problematic of the power of the media in contexts of social conflict. Explicitly, this paper aims to analyze the ... -
Violence, censorship and media in Colombia: effects of the “Bogotazo” and the collapse in radio broadcasts
Colombian historiography has focused mainly on the study of violence from the perspective of the armed conflict but without addressing in depth the impact on other sectors of society, such as telecommunications. That is ...
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