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Moderating effect of the digital divide of e-commerce

dc.creatorSánchez-Torres J.A.
dc.date2019
dc.date.accessioned2020-04-29T14:53:36Z
dc.date.available2020-04-29T14:53:36Z
dc.identifier.issn3068293
dc.identifier.urihttp://hdl.handle.net/11407/5666
dc.descriptionPurpose: The purpose of this paper is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. Design/methodology/approach: This study proposes an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model, making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. Findings: The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. Originality/value: This one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce. © 2019, Emerald Publishing Limited.
dc.language.isoeng
dc.publisherEmerald Group Publishing Ltd.
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85075356294&doi=10.1108%2fIJSE-11-2018-0622&partnerID=40&md5=df061d157bd6891e76bd427b932f84a4
dc.sourceInternational Journal of Social Economics
dc.subjectAdoption
dc.subjectDigital divide
dc.subjectE-commerce
dc.subjectPublic politics
dc.subjectTAM
dc.subjectelectronic commerce
dc.subjectindustrial development
dc.subjectindustrial performance
dc.subjectinnovation
dc.subjectInternet
dc.subjecttechnological development
dc.subjecttechnology adoption
dc.subjectColombia
dc.titleModerating effect of the digital divide of e-commerce
dc.typeArticleeng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeo
dc.identifier.doi10.1108/IJSE-11-2018-0622
dc.relation.citationvolume46
dc.relation.citationissue12
dc.relation.citationstartpage1387
dc.relation.citationendpage1400
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.affiliationSánchez-Torres, J.A., Department of Marketing, Universidad de Medellin, Medellin, Colombia
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