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dc.creatorGómez-Bayona L.
dc.creatorFerre-Pavia C.
dc.creatorArrubla Zapata J.P.
dc.date2019
dc.date.accessioned2021-02-05T14:59:30Z
dc.date.available2021-02-05T14:59:30Z
dc.identifier.issn13159984
dc.identifier.urihttp://hdl.handle.net/11407/6094
dc.descriptionIn recent times, phenomena such as globalization have led to the creation of new ways of relating in the educational context to generate value in the perception of each institution. That is why, based on this research, the aim is to identify the relational marketing models that have been applied in some Higher Education Institutions to understand what their main analysis variables are and how they have involved the teacher. To achieve this, the literature review methodology is used and as a result there are eighteen marketing models with a relational approach, concluding that they have focused on different audiences such as students, graduates and industry, but the application to teachers as the subject of the model It has been scarce. © Universidad del Zulia. All rights reserved.
dc.language.isospa
dc.publisherUniversidad del Zulia
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85086912347&doi=10.37960%2fREVISTA.V24I2.31509&partnerID=40&md5=03fdd060b7693c6b4fa33ac7c3a288aa
dc.sourceRevista Venezolana de Gerencia
dc.subjectEducational Managementspa
dc.subjectRelational Marketingspa
dc.subjectReputationspa
dc.subjectUniversity Teacherspa
dc.titleModels of relational marketing in education and its articulation with the university teacher [Modelos de mercadeo relacional en educación: Articulación con el docente universitario]
dc.typeArticleeng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.identifier.doi10.37960/REVISTA.V24I2.31509
dc.relation.citationvolume24
dc.relation.citationissue2
dc.relation.citationstartpage542
dc.relation.citationendpage556
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationGómez-Bayona, L., Docente asociado de la Facultad de Ciencias Empresariales de la, Universidad de san Buenaventura Medellín-Colombia, Doctoranda en Administración de la Universidad de Medellín, Colombia
dc.affiliationFerre-Pavia, C., Profesora titular del departamento de Medios, Comunicación y Cultura de la Universidad Autónoma de Barcelona-España, Doctora en Ciencias de la Información, Spain
dc.affiliationArrubla Zapata, J.P., Docente titular de la Facultad de Ciencias Económicas de la, Universidad de Medellín-Medellín-Colombia, Doctor en Dirección y Administración de Empresas, Colombia
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