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Models of relational marketing in education and its articulation with the university teacher [Modelos de mercadeo relacional en educación: Articulación con el docente universitario]
dc.creator | Gómez-Bayona L. | |
dc.creator | Ferre-Pavia C. | |
dc.creator | Arrubla Zapata J.P. | |
dc.date | 2019 | |
dc.date.accessioned | 2021-02-05T14:59:30Z | |
dc.date.available | 2021-02-05T14:59:30Z | |
dc.identifier.issn | 13159984 | |
dc.identifier.uri | http://hdl.handle.net/11407/6094 | |
dc.description | In recent times, phenomena such as globalization have led to the creation of new ways of relating in the educational context to generate value in the perception of each institution. That is why, based on this research, the aim is to identify the relational marketing models that have been applied in some Higher Education Institutions to understand what their main analysis variables are and how they have involved the teacher. To achieve this, the literature review methodology is used and as a result there are eighteen marketing models with a relational approach, concluding that they have focused on different audiences such as students, graduates and industry, but the application to teachers as the subject of the model It has been scarce. © Universidad del Zulia. All rights reserved. | |
dc.language.iso | spa | |
dc.publisher | Universidad del Zulia | |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85086912347&doi=10.37960%2fREVISTA.V24I2.31509&partnerID=40&md5=03fdd060b7693c6b4fa33ac7c3a288aa | |
dc.source | Revista Venezolana de Gerencia | |
dc.subject | Educational Management | spa |
dc.subject | Relational Marketing | spa |
dc.subject | Reputation | spa |
dc.subject | University Teacher | spa |
dc.title | Models of relational marketing in education and its articulation with the university teacher [Modelos de mercadeo relacional en educación: Articulación con el docente universitario] | |
dc.type | Article | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.publisher.program | Mercadeo | spa |
dc.identifier.doi | 10.37960/REVISTA.V24I2.31509 | |
dc.relation.citationvolume | 24 | |
dc.relation.citationissue | 2 | |
dc.relation.citationstartpage | 542 | |
dc.relation.citationendpage | 556 | |
dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
dc.affiliation | Gómez-Bayona, L., Docente asociado de la Facultad de Ciencias Empresariales de la, Universidad de san Buenaventura Medellín-Colombia, Doctoranda en Administración de la Universidad de Medellín, Colombia | |
dc.affiliation | Ferre-Pavia, C., Profesora titular del departamento de Medios, Comunicación y Cultura de la Universidad Autónoma de Barcelona-España, Doctora en Ciencias de la Información, Spain | |
dc.affiliation | Arrubla Zapata, J.P., Docente titular de la Facultad de Ciencias Económicas de la, Universidad de Medellín-Medellín-Colombia, Doctor en Dirección y Administración de Empresas, Colombia | |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.type.driver | info:eu-repo/semantics/article |
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