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Visual photography’s influences on hotel selection: an analysis using e-booking as a comparative platform

dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorPalacio-López S.-M
dc.contributor.authorHernández-Fernández Y.-L
dc.contributor.authorArroyo-Cañada F.-J
dc.contributor.authorArgila-Irurita A.
dc.date.accessioned2024-07-31T21:07:08Z
dc.date.available2024-07-31T21:07:08Z
dc.date.created2024
dc.identifier.issn17500664
dc.identifier.urihttp://hdl.handle.net/11407/8483
dc.descriptionIn the digital era, the reservation and purchase of tourist services online have increased, with factors such as images playing a crucial role in consumers’ decision-making when choosing a hotel on comparison sites like Booking.com. The aim of this study was to analyse the importance of appropriately using photographs, specifically of hotels, according to the tourist destination to be visited. This study employs a quasi-experimental design with four groups to investigate the impact of specific images on hotel selection according to the tourist destination. Conducted in a Gesell chamber using eye-tracking technology, two experimental and two control groups were formed with 11 individuals each, randomly assigned. The results show that image characteristics significantly influence reservation decisions. Specifically, in groups where images aligned with a beach, urban, or rural destination were presented, participants consistently chose the hotel that displayed related images. Additionally, it was found that the first image located on the right side of the screen received more visual attention. These findings underscore the importance of using appropriate images to influence customer choices and enhance online marketing of tourist destinations and their hotels. Copyright © 2024 Inderscience Enterprises Ltd.
dc.language.isoeng
dc.publisherInderscience Publishers
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85194953616&doi=10.1504%2fIJECRM.2024.138643&partnerID=40&md5=4edb88bf4bf5a5b912dc4a62505de217
dc.sourceInternational Journal of Electronic Customer Relationship Management
dc.sourceInt. J. Electron. Custom. Relatsh. Manage.
dc.sourceScopus
dc.subjectDecisionseng
dc.subjectE-bookingeng
dc.subjectElectronic purchaseeng
dc.subjectEmotionseng
dc.subjectPost-pandemiceng
dc.subjectTourismeng
dc.subjectTourist destination imageeng
dc.titleVisual photography’s influences on hotel selection: an analysis using e-booking as a comparative platformeng
dc.typearticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.type.spaArtículo
dc.identifier.doi10.1504/IJECRM.2024.138643
dc.relation.citationvolume14
dc.relation.citationissue2
dc.relation.citationstartpage128
dc.relation.citationendpage142
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationSánchez-Torres, J.A., Department of Marketing, University of Medellín, Colombia
dc.affiliationPalacio-López, S.-M., Department of Marketing, University of Medellín, Colombia
dc.affiliationHernández-Fernández, Y.-L., Department of Marketing and Tourism, University of Medellín, Colombia
dc.affiliationArroyo-Cañada, F.-J., Department of Business, University of Barcelona, Spain
dc.affiliationArgila-Irurita, A., Department of Business, University of Barcelona, Spain
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


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