This quantitative study comprehensively analyzes the factors contributing to the cultural preservation of traditional Vallenato music, an intangible cultural heritage. It examines the multifaceted influence of various variables on the sustainability of this cherished cultural expression. Key stakeholders, including singers, accordionists, musicians, folklorists, heritage enthusiasts, and cultural managers, are meticulously studied. The research findings offer valuable insights for the formulation of effective safeguarding strategies, ensuring the continued vitality of traditional Vallenato music. © Open access article licensed under CC-BY-NC-ND