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dc.contributor.authorCano J.A
dc.contributor.authorLondoño-Pineda A.A
dc.contributor.authorCampo E.A
dc.contributor.authorFernández S.A.
dc.date.accessioned2024-07-31T21:07:23Z
dc.date.available2024-07-31T21:07:23Z
dc.date.created2023
dc.identifier.issn21998531
dc.identifier.urihttp://hdl.handle.net/11407/8561
dc.descriptionThis study analyzes the preferences and perceptions of consumers in e-marketplaces to design and guide sustainable business models based on economic, social, environmental, and technological dimensions. The results are based on a sample of 387 respondents to analyze the main reasons and benefits for using e-marketplaces, the preferences, and perceptions of consumers regarding sustainability dimensions in e-marketplaces, and the assessment of technological features of digital platforms. Using descriptive statistics and structural equation modeling (SEM), this study highlights the importance of e-marketplace business models and their customer-centric value propositions in effectively communicating and ensuring high levels of usability and stability in the digital platform. The findings underscore the importance of informing consumers about the benefits of participating in digital platforms, with particular emphasis on the technological and environmental dimensions, which emerged as the most influential factors in the development of a sustainable business model for e-marketplaces. However, the study also emphasizes the need not to overlook the economic and social dimensions, as they are crucial for maintaining a sustainable business model in the long run. In conclusion, this research provides valuable insights to guide e-marketplace business models towards sustainability based on the perspectives and contributions of consumers. © 2023 The Authors
dc.language.isoeng
dc.publisherElsevier B.V.
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85169833864&doi=10.1016%2fj.joitmc.2023.100121&partnerID=40&md5=1009605874b78a8a57c474cba92bb33f
dc.sourceJournal of Open Innovation: Technology, Market, and Complexity
dc.sourceJ. Open Innov.: Technol. Mark. Complex.
dc.sourceScopus
dc.subjectBuyerseng
dc.subjectConsumerseng
dc.subjectE-marketplaceeng
dc.subjectSustainabilityeng
dc.subjectSustainable business modeleng
dc.subjectValue propositioneng
dc.titleSustainable business models of e-marketplaces: An analysis from the consumer perspectiveeng
dc.typearticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programAdministración de Empresasspa
dc.publisher.programNegocios Internacionalesspa
dc.type.spaArtículo
dc.identifier.doi10.1016/j.joitmc.2023.100121
dc.relation.citationvolume9
dc.relation.citationissue3
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationCano, J.A., University of Medellin, Carrera 87 # 30–65, Medellín, 050026, Colombia
dc.affiliationLondoño-Pineda, A.A., University of Medellin, Carrera 87 # 30–65, Medellín, 050026, Colombia
dc.affiliationCampo, E.A., University of Medellin, Carrera 87 # 30–65, Medellín, 050026, Colombia
dc.affiliationFernández, S.A., Politécnico Colombiano Jaime Isaza Cadavid, Carrera 48 No. 7 – 151, Medellín, 050022, Colombia
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


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