What was before sex, drugs and rock’n’roll, wild side of life, today it became an industry where even provoking and improvising are careful studied. Welcome to the cool days, friend. Since the motion pictures of Fishinger to Sigismondi’s videos, many changes have occurred and music has yielded place to image, creating a new generation of bone and meat artists, but also artificial posing and make up. What is, just as of today, musical clip? Among other things, a simultaneous practice of integration and promotion of dissidence, place where nothing matters, all is allowed, sale and seduction, paradigmatic phenomenon in advance state of development of mass-media and a way of widening audience and markets.Más que un ritmo, el rock es la banda sonora de la sociedad de consumo, una forma de vivir, de no dejarse ver pero rogar ser visto, de rodar por el mundo y morir. Entre la pura energía y el gélidonegocio, el rock, ese entrañable cúmulo de imágenes, imaginarios y sonidos, ha dejado a más de uno en la mitad del camino.