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dc.creatorVélez O.A.
dc.creatorLópez S.M.P.
dc.creatorFernández Y.L.H.
dc.creatorRendón P.A.O.
dc.creatorMartínez L.F.G.
dc.date2019
dc.date.accessioned2020-04-29T14:53:35Z
dc.date.available2020-04-29T14:53:35Z
dc.identifier.issn16074041
dc.identifier.urihttp://hdl.handle.net/11407/5657
dc.descriptionNew generations require a more dynamic learning process, that's why high education institutions have begun to articulate new pedagogical tools in the different areas of knowledge. The objective of this article is to design and educational game to support the learning process of the areas related to marketing inside the micro-curriculum of a Colombian University. To accomplish this aim, a literature review was carried out and a pilot test was applied to pre-grade students. The results show that this type of games require of a mode interactive design in terms of complexity and competitiveness. Finally shows that this type of games improved knowledge in the simple tested. © 2019 Revista Electrónica de Investigación Educativa.
dc.language.isospa
dc.publisherUniversidad Autonoma de Baja California
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85073713116&doi=10.24320%2fredie.2019.21.e12.2024&partnerID=40&md5=c53e137c00983907fa2b235073b9369c
dc.sourceRevista Electronica de Investigacion Educativa
dc.subjectEducational games
dc.subjectLearning methods
dc.subjectManagement audit
dc.subjectMarketing
dc.titleLearning based on educational games: Case University in Colombia [Aprendizaje basado en juegos formativos: Caso Universidad en Colombia]
dc.typeArticleeng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programNegocios Internacionales;Administración de Empresas Turísticas
dc.identifier.doi10.24320/redie.2019.21.e12.2024
dc.relation.citationvolume21
dc.relation.citationissue1
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.affiliationVélez, O.A., Universidad de Medellín, Colombia; López, S.M.P., Universidad de Medellín, Colombia; Fernández, Y.L.H., Universidad de Medellín, Colombia; Rendón, P.A.O., Institución Universitaria ESUMER, Colombia; Martínez, L.F.G., Universidad de Medellín, Colombia
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.type.driverinfo:eu-repo/semantics/article


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