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A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]

dc.creatorEscobar-Sierra M.
dc.creatorCalderón-Valencia F.
dc.creatorLara P.V.
dc.date2018
dc.date.accessioned2020-04-29T14:53:45Z
dc.date.available2020-04-29T14:53:45Z
dc.identifier.issn10121587
dc.identifier.urihttp://hdl.handle.net/11407/5718
dc.descriptionThe totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation- © 2018, Universidad del Zulia. All rights reserved.
dc.language.isoeng
dc.publisherUniversidad del Zulia
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85071166508&partnerID=40&md5=811fecfb750e9e2e62c5b0524374f7f2
dc.sourceOpcion
dc.subjectDiscredit
dc.subjectJuan Valdez®
dc.subjectManagement of totem
dc.subjectOrganizational totem
dc.subjectReputation
dc.titleA tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
dc.typeArticleeng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programAdministración de Empresas;Derecho
dc.relation.citationvolume34
dc.relation.citationissueSpecial Issue 18
dc.relation.citationstartpage112
dc.relation.citationendpage146
dc.publisher.facultyFacultad de Derecho;Facultad de Ciencias Económicas y Administrativas
dc.affiliationEscobar-Sierra, M., University of Medellín, Colombia; Calderón-Valencia, F., University of Medellín, Colombia; Lara, P.V., University of Medellín, Colombia
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