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Analysis of City Branding and Brand Image through Online Media and Social Media: Case Medellin (Colombia) [Análisis del City Branding y la Imagen de Marca a través de los Medios de Comunicación Online y el Social Media: Caso Medellín (Colombia)]
This study develops both conceptual and methodological proposal to study the City Branding and Medellińs brand image. Using multivariate techniques and Ordinary Least Squares (OLS) analysis, the behavior of users of social ...
Silver-Mediated Double Helix: Structural Parameters for a Robust DNA Building Block
The DNA double helix is a versatile building block used in DNA nanotechnology. To potentiate the discovery of new DNA nanoscale assemblies, recently, silver cations have been introduced to pair DNA strands by base-Ag+-base ...
Aproximación a un modelo de aprovisionamiento de servicios convergentes
In the last thirty years telecom service provisioning has changed significantly. In the early years, there were static and rigid provisioning models and these were controlled by only one business actor. After that, a new ...
Mercury removal in wastewater by iron oxide nanoparticles
Mercury is one of the persistent pollutants in wastewater; it is becoming a severe environmental and public health problem, this is why nowadays its removal is an obligation. Iron oxide nanoparticles are receiving much ...