Testing Cross-National Conflict Shifting theory: An analysis of Chiquita Brands' transnational crisis in Colombia
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This study uses the Cross-National Conflict Shifting theory to analyze Chiquita Brands' transnational crisis originated in Colombia with consequences in the United States. The research includes a content analysis and a case study conducted by U.S. and Colombian scholars. This research contributes to the global public relations' body of knowledge by supporting 9 out of the 10 CNCS theoretical propositions, and further supporting the theory with 3 research questions and 8 hypotheses (2 partially supported, 6 supported). © 2012 Elsevier Inc.
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