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Netnography, an etnographic model in the digital era [La netnografía, un modelo etnográfico en la era digital]
dc.creator | Sánchez Torres W.C | spa |
dc.creator | Ortiz Rendón P.A. | spa |
dc.date.accessioned | 2017-12-19T19:36:44Z | |
dc.date.available | 2017-12-19T19:36:44Z | |
dc.date.created | 2017 | |
dc.identifier.issn | 7981015 | |
dc.identifier.uri | http://hdl.handle.net/11407/4281 | |
dc.description.abstract | This article aims to describe the netnographic research process from an ethnographic research view. Thus, the ethnographic process literature from some authors proposals was analyzed in the light of understanding this qualitative research methodology. Moreover, it was described the netnographic process presented by recognized authors and lastly a model was proposed integrating relevant aspects from both positions: the ethnographic and netnographic. The two processes have similarities in general structure, however netnographic process tends to have a difficult to define the field of research and determine the amount of conversations to be analyzed. © 2017. | eng |
dc.language.iso | spa | |
dc.publisher | Revista Espacios | spa |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85015148228&partnerID=40&md5=7d4daed6f7a9a678e472f53887b02858 | spa |
dc.source | Scopus | spa |
dc.title | Netnography, an etnographic model in the digital era [La netnografía, un modelo etnográfico en la era digital] | spa |
dc.type | Article | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.contributor.affiliation | Sánchez Torres, W.C | spa |
dc.contributor.affiliation | Universidad de Malta, Malta, ESERP Business School, Universidad de Barcelona, Spain, Institución Universitaria Esumer, Colombia | spa |
dc.contributor.affiliation | Ortiz Rendón, P.A | spa |
dc.contributor.affiliation | Universidad Nacional de Colombia, Colombia, Universidad Pinar del Río de Cuba, Cuba, Universidad EAFIT, Colombia, Universidad de Medellín, Colombia, Facultad de Ciencias económicas y Administrativas, Colombia | spa |
dc.subject.keyword | Etnography | eng |
dc.subject.keyword | Netnographic model | eng |
dc.subject.keyword | Netnography | eng |
dc.subject.keyword | Online communities | eng |
dc.subject.keyword | Qualitative research | eng |
dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
dc.abstract | This article aims to describe the netnographic research process from an ethnographic research view. Thus, the ethnographic process literature from some authors proposals was analyzed in the light of understanding this qualitative research methodology. Moreover, it was described the netnographic process presented by recognized authors and lastly a model was proposed integrating relevant aspects from both positions: the ethnographic and netnographic. The two processes have similarities in general structure, however netnographic process tends to have a difficult to define the field of research and determine the amount of conversations to be analyzed. © 2017. | eng |
dc.creator.affiliation | Universidad de Malta, Malta | spa |
dc.creator.affiliation | ESERP Business School, Universidad de Barcelona, Spain | spa |
dc.creator.affiliation | Institución Universitaria Esumer, Colombia | spa |
dc.creator.affiliation | Universidad Nacional de Colombia, Colombia | spa |
dc.creator.affiliation | Universidad Pinar del Río de Cuba, Cuba | spa |
dc.creator.affiliation | Universidad EAFIT, Colombia | spa |
dc.creator.affiliation | Universidad de Medellín, Colombia | spa |
dc.creator.affiliation | Facultad de Ciencias económicas y Administrativas, Colombia | spa |
dc.relation.ispartofes | Espacios | spa |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.type.driver | info:eu-repo/semantics/article | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | spa |
dc.identifier.instname | instname:Universidad de Medellín | spa |
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