Limitaciones en el uso y apropiación de tecnologías de información y comunicación para la negociación internacional en empresas colombianas
Docente Tiempo Completo, Universidad de Medellín, Colombia
Universidad de Medellín, Colombia
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This article establishes the main obstacles to use and appropriate information and communication technologies (ICT) for the international negotiation process. For this, a research in 380 Colombian enterprises engaged in import and / or export operations is conducted, supported in a telephone survey to identify the reasons that affect the use of ICT. Within results, it is noted that the main reason for non-use specialized ICT is the lack of knowledge about the existence of these, so a characterization of these technologies is performed, based on a literature review. It is concluded that to improve the level of use and appropriation of specialized ICT, it is required a greater divulgation about the functionality, applicability and benefits that they offer to organizations. © 2017 (Jose Alejandro Cano, Jose Jaime Baena Rojas).
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