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A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®]
dc.creator | Escobar-Sierra M. | |
dc.creator | Calderón-Valencia F. | |
dc.creator | Lara P.V. | |
dc.date | 2018 | |
dc.date.accessioned | 2020-04-29T14:53:45Z | |
dc.date.available | 2020-04-29T14:53:45Z | |
dc.identifier.issn | 10121587 | |
dc.identifier.uri | http://hdl.handle.net/11407/5718 | |
dc.description | The totem represents an external and visible expression that constitutes as a symbol of the group. The objective of the study is to propose a tool for organizational management by interpreting totems. This tool is verified in the case of Procafecol Juan Valdez® owner- that has supported in its totem and in environmental, legal and ethical policies, to transform perception of its stakeholders -being recognized among largest coffee producers (1959), competing with cafeterias (2002) and relaunching its internationalization (2012)-. Showing how management of totem is an intermediate point between reference totem -associated with discredit- and organizational totem -associated with reputation- © 2018, Universidad del Zulia. All rights reserved. | |
dc.language.iso | eng | |
dc.publisher | Universidad del Zulia | |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071166508&partnerID=40&md5=811fecfb750e9e2e62c5b0524374f7f2 | |
dc.source | Opcion | |
dc.subject | Discredit | |
dc.subject | Juan Valdez® | |
dc.subject | Management of totem | |
dc.subject | Organizational totem | |
dc.subject | Reputation | |
dc.title | A tool for the interpretation of the organizational totems: Juan valdez® case [Una herramienta para la interpretación de los tótems organizacionales: Caso Juan Valdez®] | |
dc.type | Article | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.publisher.program | Administración de Empresas;Derecho | |
dc.relation.citationvolume | 34 | |
dc.relation.citationissue | Special Issue 18 | |
dc.relation.citationstartpage | 112 | |
dc.relation.citationendpage | 146 | |
dc.publisher.faculty | Facultad de Derecho;Facultad de Ciencias Económicas y Administrativas | |
dc.affiliation | Escobar-Sierra, M., University of Medellín, Colombia; Calderón-Valencia, F., University of Medellín, Colombia; Lara, P.V., University of Medellín, Colombia | |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.type.driver | info:eu-repo/semantics/article |
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