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Analyzing the impact of the digital divide on e-commerce in Colombia

dc.creatorSánchez-Torres J.A.
dc.creatorHernandez Fernandez Y.L.
dc.creatorPalacio Lopez S.M.
dc.creatorArroyo-Cañada F.-J.
dc.creatorMontoya Restrepo L.A.
dc.date2019
dc.date.accessioned2020-04-29T14:53:57Z
dc.date.available2020-04-29T14:53:57Z
dc.identifier.isbn9780999855126
dc.identifier.urihttp://hdl.handle.net/11407/5770
dc.descriptionThe aim of this study is to examine whether the digital divide has a moderating effect on the technological factors that affect the adoption of electronic commerce. This study propose an exploratory empirical model that integrates the basic variables of e-commerce adoption through the use of the technology adoption model (TAM), making an extension with the facilitating conditions and the digital divide as a moderating variable. A digital survey was randomly distributed in Colombia, reaching a final sample of 745 electronic buyers. The explanatory result validates that the perception of the digital divide negatively moderates the influence of the variables related to internet technology on the use of e-commerce. This is one of the first studies that analyzes the effect of the digital divide on the adoption of e-commerce. © 2019 International Business Information Management Association (IBIMA).
dc.language.isoeng
dc.publisherInternational Business Information Management Association, IBIMA
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85074099484&partnerID=40&md5=038cedb1cfbee64d0e3491856553fef5
dc.sourceProceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
dc.subjectAdoption
dc.subjectDigital Divide
dc.subjectE-commerce
dc.subjectSocial policy
dc.subjectTechnological factors
dc.titleAnalyzing the impact of the digital divide on e-commerce in Colombia
dc.typeConference Papereng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeo
dc.relation.citationstartpage5677
dc.relation.citationendpage5691
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.affiliationSánchez-Torres, J.A., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Hernandez Fernandez, Y.L., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Palacio Lopez, S.M., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Colombia; Arroyo-Cañada, F.-J., Department of Business, University of Barcelona, Spain; Montoya Restrepo, L.A., Facultad de Minas, Universidad Nacional de Colombia, Medellín, Colombia
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