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Assessment of mobile taxi booking apps: An empirical study of adoption by taxi drivers in Medellín-Colombia

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Sánchez-Torres J.A.
Correa Henao S.
Gomez I.C.
TY - GEN T1 - Assessment of mobile taxi booking apps: An empirical study of adoption by taxi drivers in Medellín-Colombia AU - Sánchez-Torres J.A. AU - Correa Henao S. AU - Gomez I.C. UR - http://hdl.handle.net/11407/5921 PB - Elsevier Ltd AB - This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the analysed behaviour. The methodology was a quantitative study based on theories technology adoption such as the planned behaviour model, the model of the theory of technology adoption, and the unified theory of acceptance and use of technology. The data was collected in Medellin Colombia by means of surveying taxi drivers who use MTB Apps. The data analysis Partial Least Square (PLS) was used and the result more important is the evidence that taxi drivers take the positives factors that this technology provides to contact customers. © 2020 Elsevier Ltd ER - @misc{11407_5921, author = {Sánchez-Torres J.A. and Correa Henao S. and Gomez I.C.}, title = {Assessment of mobile taxi booking apps: An empirical study of adoption by taxi drivers in Medellín-Colombia}, year = {}, abstract = {This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the analysed behaviour. The methodology was a quantitative study based on theories technology adoption such as the planned behaviour model, the model of the theory of technology adoption, and the unified theory of acceptance and use of technology. The data was collected in Medellin Colombia by means of surveying taxi drivers who use MTB Apps. The data analysis Partial Least Square (PLS) was used and the result more important is the evidence that taxi drivers take the positives factors that this technology provides to contact customers. © 2020 Elsevier Ltd}, url = {http://hdl.handle.net/11407/5921} }RT Generic T1 Assessment of mobile taxi booking apps: An empirical study of adoption by taxi drivers in Medellín-Colombia A1 Sánchez-Torres J.A. A1 Correa Henao S. A1 Gomez I.C. LK http://hdl.handle.net/11407/5921 PB Elsevier Ltd AB This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the analysed behaviour. The methodology was a quantitative study based on theories technology adoption such as the planned behaviour model, the model of the theory of technology adoption, and the unified theory of acceptance and use of technology. The data was collected in Medellin Colombia by means of surveying taxi drivers who use MTB Apps. The data analysis Partial Least Square (PLS) was used and the result more important is the evidence that taxi drivers take the positives factors that this technology provides to contact customers. © 2020 Elsevier Ltd OL Spanish (121)
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Abstract
This paper aims to explore the variables that precede the intention and use of Mobile taxi booking (MTB) Apps as tools for taxi drivers to make contact with customers in the city of Medellin, Colombia. A literature review was carried out to select the variables that most effectively represent the analysed behaviour. The methodology was a quantitative study based on theories technology adoption such as the planned behaviour model, the model of the theory of technology adoption, and the unified theory of acceptance and use of technology. The data was collected in Medellin Colombia by means of surveying taxi drivers who use MTB Apps. The data analysis Partial Least Square (PLS) was used and the result more important is the evidence that taxi drivers take the positives factors that this technology provides to contact customers. © 2020 Elsevier Ltd
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http://hdl.handle.net/11407/5921
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