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dc.creatorGómez-Bayona L.
dc.creatorArrubla-Zapata J.P.
dc.date2020
dc.date.accessioned2021-02-05T14:58:14Z
dc.date.available2021-02-05T14:58:14Z
dc.identifier.issn13159984
dc.identifier.urihttp://hdl.handle.net/11407/5954
dc.descriptionIn order to understand what happens with the discipline of marketing and applicability in the education sector, this paper is constructed that aims to identify the evolution of marketing in the university sector from bibliometric findings, to know the possible approaches that have generated better connection with the university brand. To achieve this, the Scopus and Google Scholar databases are explored, within the findings management tools were evidenced from the educational marketing, which allows academic organizations to incorporate aspects such as competitiveness and sustainability in the national and international market. © 2020, Universidad del Zulia. All rights reserved.
dc.language.isospa
dc.publisherUniversidad del Zulia
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85086671999&doi=10.37960%2frevista.v25i89.31388&partnerID=40&md5=b2564125c392f81d6763ff1ffc685c5e
dc.sourceRevista Venezolana de Gerencia
dc.subjectAcademic managementspa
dc.subjectEducational marketingspa
dc.subjectEvolution of marketingspa
dc.subjectMarketingspa
dc.titleEvolution of marketing in the university sector [Evolución del mercadeo en el sector universitario]
dc.typeArticleeng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.identifier.doi10.37960/revista.v25i89.31388
dc.subject.keywordacademic researcheng
dc.subject.keywordcompetitivenesseng
dc.subject.keyworddatabaseeng
dc.subject.keywordmarketingeng
dc.subject.keywordsustainabilityeng
dc.subject.keyworduniversity sectoreng
dc.subject.keywordScopuseng
dc.relation.citationvolume25
dc.relation.citationissue89
dc.relation.citationstartpage159
dc.relation.citationendpage173
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationGómez-Bayona, L., Universidad de San Buenaventura en seccional Medellín, Colombia
dc.affiliationArrubla-Zapata, J.P., Universidad de Medellín, Medellín, Colombia
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.type.driverinfo:eu-repo/semantics/article


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