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Export performance, market orientation and adaptation strategies of small and medium enterprises [Desempeño exportador, orientación al mercado y estrategias de adaptación de pequeñas y medianas empresas]

dc.creatorParente-Laverde A.M.
dc.creatorMacias J.L.
dc.date2020
dc.date.accessioned2021-02-05T14:58:15Z
dc.date.available2021-02-05T14:58:15Z
dc.identifier.issn13159984
dc.identifier.urihttp://hdl.handle.net/11407/5956
dc.descriptionThe internationalization processes of small and medium-sized companies have been extensively studied in the field of international business, however, the effect of marketing strategies on the process of international expansion of these companies has not been studied in detailed. This article aims to analyze the relationship between adaptation and standardization strategies, market orientation and international performance. For this, a quantitative methodology was used, in which 70 Colombian SMEs with international activities were analyzed. The data was processed using bi-varied analyzes in search of relationships between the three variables part of the study. The results indicate that there is no relationship between the adaptation of the market mix and the export performance of Colombian SMEs; which explains how the heterogeneity of the markets, the specific circumstances of the industry and the company related factors can affect the selection and success of an adaptation strategy of the market mix. © 2020, Universidad del Zulia. All rights reserved.
dc.language.isospa
dc.publisherUniversidad del Zulia
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85088989036&doi=10.37960%2frvg.v25i91.33174&partnerID=40&md5=4b4e3b06364f9f9913589adff54d3266
dc.sourceRevista Venezolana de Gerencia
dc.subjectColombiaspa
dc.subjectExport performancespa
dc.subjectMarket orientationspa
dc.subjectMarketing mix adaptation strategyspa
dc.subjectSMEsspa
dc.titleExport performance, market orientation and adaptation strategies of small and medium enterprises [Desempeño exportador, orientación al mercado y estrategias de adaptación de pequeñas y medianas empresas]
dc.typeArticleeng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programNegocios Internacionalesspa
dc.identifier.doi10.37960/rvg.v25i91.33174
dc.relation.citationvolume25
dc.relation.citationissue91
dc.relation.citationstartpage920
dc.relation.citationendpage937
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationParente-Laverde, A.M., Universidad EAFIT, University of Glasgow, Magister en Negocios internacionales, Universidad EAFIT, Negociadora Internacional, Universidad EAFIT, Universidad de Medellín, Colombia
dc.affiliationMacias, J.L., Universidad EAFIT, Negociador internacional, Universidad EAFIT, Universidad de Medellín, Colombia
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