Nowadays computer games are applied beyond entertainment. Gamification, the application of game elements in non-game environments supports behavioural studies in different disciplines including software engineering, the area in which collaborative work has become a fundamental key. The most used gamification elements in software development environments were analysed from two perspectives: (i) team building or reinforcement activities; and (ii) regarding a set of people's interactive styles. Then, interactive styles with software engineering roles were related in order to be able to identify scenarios that conform a model to build highly effective teams. The three analyses together allow identifying proper gamification elements for modelling scenarios to support the creation of highly effective teams in the software development domain. © 2019 Institution of Engineering and Technology. All Rights Reserved.