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Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain

dc.creatorSánchez Torres J.A.
dc.creatorCañada F.J.A.
dc.creatorMoro M.L.S.
dc.creatorIrurita A.A.
dc.date2018
dc.date.accessioned2021-02-05T14:59:59Z
dc.date.available2021-02-05T14:59:59Z
dc.identifier.issn1861042
dc.identifier.urihttp://hdl.handle.net/11407/6143
dc.descriptionThe aim of this paper is to explore the differences between males and females in the acceptance of eWOM information. For this purpose, the Information Acceptance Model (IACM), which addresses the characteristics that are evaluated in the use and attitude towards the use of information and play a role in the purchase decision-making process, as demonstrated in the literature, has been used as a reference. An empirical model, which is expected to be validated from the information collected through an online questionnaire completed by 271 users of social networking sites in Spain, has been used. A structural equation model (SEM) is introduced to calculate the measurement structure of the variables and the relationships between them. This paper provides useful insights into the understanding of the differences in the behaviour of males and females regarding online eWOM, and therefore could imply differentiated online marketing and reputation management activities. © 2018 Tautosakos Darbai. All rights reserved.
dc.language.isoeng
dc.publisherUniversidad Nacional Autonoma de Mexico
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85052974285&doi=10.22201%2ffca.24488410e.2018.1428&partnerID=40&md5=9a4e2b7716ab6693d4474b4c67840842
dc.sourceContaduria y Administracion
dc.titleImpact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain
dc.typeRevieweng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.identifier.doi10.22201/fca.24488410e.2018.1428
dc.relation.citationvolume63
dc.relation.citationissue4
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationSánchez Torres, J.A., Universidad de Medellín, Antioquia, Colombia
dc.affiliationCañada, F.J.A., Universidad de Barcelona, España, Spain
dc.affiliationMoro, M.L.S., Universidad de Barcelona, España, Spain
dc.affiliationIrurita, A.A., Universidad de Barcelona, España, Spain
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