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dc.creatorCano J.A.
dc.creatorBaena Rojas J.J.
dc.creatorCampo E.A.
dc.date2018
dc.date.accessioned2021-02-05T14:59:59Z
dc.date.available2021-02-05T14:59:59Z
dc.identifier.isbn9780999855119
dc.identifier.urihttp://hdl.handle.net/11407/6144
dc.descriptionThis article aims to provide a quantitative methodology of easy implementation and understanding in order to support the international market selection (IMS). The proposed methodology allows weighing factors related to cost, logistics, trade barriers, and culture. In order to validate the proposed methodology, we study the international market selection for cheese from Colombia, and we apply a sensitivity analysis which tests the impact of these weights. In this sense, it is concluded that France is the most appropriate market followed by the Netherlands according to the weights assigned to the variables and factors. Copyright © 2018 International Business Information Management Association (IBIMA).
dc.language.isoeng
dc.publisherInternational Business Information Management Association, IBIMA
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85063024581&partnerID=40&md5=5887d2bcb88ff74318d8ac913fb665b2
dc.sourceProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
dc.titleInternational market selection methodology for exporting cheese from Colombia
dc.typeConference Papereng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programAdministración de Empresasspa
dc.relation.citationstartpage3763
dc.relation.citationendpage3772
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationCano, J.A., Universidad de Medellín, Medellín, Colombia
dc.affiliationBaena Rojas, J.J., Institución Universitaria CEIPA, Medellín, Colombia
dc.affiliationCampo, E.A., ESACS - Escuela Superior en Administración de Cadena de Suministro, Medellín, Colombia
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.type.driverinfo:eu-repo/semantics/other


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