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International market selection methodology for exporting cheese from Colombia
dc.creator | Cano J.A. | |
dc.creator | Baena Rojas J.J. | |
dc.creator | Campo E.A. | |
dc.date | 2018 | |
dc.date.accessioned | 2021-02-05T14:59:59Z | |
dc.date.available | 2021-02-05T14:59:59Z | |
dc.identifier.isbn | 9780999855119 | |
dc.identifier.uri | http://hdl.handle.net/11407/6144 | |
dc.description | This article aims to provide a quantitative methodology of easy implementation and understanding in order to support the international market selection (IMS). The proposed methodology allows weighing factors related to cost, logistics, trade barriers, and culture. In order to validate the proposed methodology, we study the international market selection for cheese from Colombia, and we apply a sensitivity analysis which tests the impact of these weights. In this sense, it is concluded that France is the most appropriate market followed by the Netherlands according to the weights assigned to the variables and factors. Copyright © 2018 International Business Information Management Association (IBIMA). | |
dc.language.iso | eng | |
dc.publisher | International Business Information Management Association, IBIMA | |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063024581&partnerID=40&md5=5887d2bcb88ff74318d8ac913fb665b2 | |
dc.source | Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth | |
dc.title | International market selection methodology for exporting cheese from Colombia | |
dc.type | Conference Paper | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.publisher.program | Administración de Empresas | spa |
dc.relation.citationstartpage | 3763 | |
dc.relation.citationendpage | 3772 | |
dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
dc.affiliation | Cano, J.A., Universidad de Medellín, Medellín, Colombia | |
dc.affiliation | Baena Rojas, J.J., Institución Universitaria CEIPA, Medellín, Colombia | |
dc.affiliation | Campo, E.A., ESACS - Escuela Superior en Administración de Cadena de Suministro, Medellín, Colombia | |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.type.driver | info:eu-repo/semantics/other |
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