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Exploring the factors affecting the use of C2C in Colombia [Exploración de los factores del uso del C2C en Colombia]

dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorSandoval A.V
dc.contributor.authorArroyo-Cañada F.-J
dc.contributor.authorRojas-Berrio S.
dc.date.accessioned2022-09-14T14:33:44Z
dc.date.available2022-09-14T14:33:44Z
dc.date.created2021
dc.identifier.issn11316837
dc.identifier.urihttp://hdl.handle.net/11407/7458
dc.descriptionThis study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates three variables that evaluate trust and, in turn, other variables that influence C2C intention and purchases, taking a sample of 686 surveys gathered using the Internet in Colombia. The results show that trust is a fundamental factor in this type of electronic commerce in Colombia, given that C2C users seek intermediation pages with third-party recognition (TPR) and high web quality; similarly, key variables in the adoption of this type of commercial platform include finding low prices and social influence. The perception of trust in this type of electronic commerce is a broader concept that requires the analysis of psychosocial factors. For companies that manage marketplaces, this study allows them to focus on key actions and tools in their websites. This study allows one to get to know the users of this transactional system, specifically for the Latin American region, highlighting the variables that they most consider when engaging in direct commerce between people. The results show that C2C requires marketplaces that guarantee the necessary conditions for a purchase/sale transaction with trust and quality. © 2021, Management Letters / Cuadernos de Gestión. All rights reservedeng
dc.language.isoeng
dc.publisherInstitute of Applied Business Economics
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85100165834&doi=10.5295%2fCDG.180945JS&partnerID=40&md5=ddf54a069e1ff618c19dba6a52396360
dc.sourceCuadernos de Gestion
dc.titleExploring the factors affecting the use of C2C in Colombia [Exploración de los factores del uso del C2C en Colombia]
dc.typeArticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeo
dc.type.spaArtículo
dc.identifier.doi10.5295/CDG.180945JS
dc.subject.keywordAdoptioneng
dc.subject.keywordC2Ceng
dc.subject.keywordElectronic commerceeng
dc.subject.keywordElectronic purchaseeng
dc.subject.keywordMarketplaceeng
dc.subject.keywordUTAUTeng
dc.relation.citationvolume21
dc.relation.citationissue1
dc.relation.citationstartpage7
dc.relation.citationendpage18
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.affiliationSánchez-Torres, J.A., Universidad de Medellín, Bloque 6 de 103. Cra. 87 #30-65, Antioquia, Medellín, Colombia
dc.affiliationSandoval, A.V., Departamento de administración y organizaciones, Universidad del Valle Sede San Fernando, Edificio 124, Calle 4B No 36-00, Valle del Cauca, Santiago de Cali, Colombia
dc.affiliationArroyo-Cañada, F.-J., Departament d’Empresa, Universitat de Barcelona, Diagonal, 690 Torre 2 3.a Planta, Spain
dc.affiliationRojas-Berrio, S., Universidad Nacional de Colombia, Bogotá, Colombia
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dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.type.driverinfo:eu-repo/semantics/article
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


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