Show simple item record

How moral outrage affects consumer’s perceived values of socially irresponsible companies

dc.contributor.authorEscobar-Sierra M
dc.contributor.authorGarcía-Cardona A
dc.contributor.authorVera Acevedo L.D.
dc.date.accessioned2022-09-14T14:33:48Z
dc.date.available2022-09-14T14:33:48Z
dc.date.created2021
dc.identifier.issn23311975
dc.identifier.urihttp://hdl.handle.net/11407/7481
dc.descriptionThe research about responsible consumption began during the 70’s decade, but recently it became extremely relevant due to global warming and increasing social demands. In this regard, our research tries to determine the effects of moral outrage on consumers’ perceived values of socially irresponsible companies. Once we introduce our research problem, we conduct in the first stage a literature review, to construct a conceptual model for responsible consumption. In the second section, we verified our previous conceptual model at a practical level, applying a quantitative approach through structural equations. Specifically, we verify the effects of the moral outrage, on consumers’ perceived values, in the context of a price cartel, that operated for more than 14 years, involving the biggest five producers of toilet paper, napkins, diapers, and handkerchiefs in Colombia. The findings show that the moral outrage due to corporate social irresponsibility, affect the consumer’s perceived values, related to (i) the consumer loyalty, and (ii) the consumer social and economic costs. Based on these findings, we suggest some implications for marketing practitioners, public policy-makers, shareholders and CEOs. Furthermore, we also recommend the future inclusion of the control mechanisms, and the technical cycle for products and services, in the responsible consumption studies. © 2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.eng
dc.language.isoeng
dc.publisherCogent OA
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85101882140&doi=10.1080%2f23311975.2021.1888668&partnerID=40&md5=2a4485e142cce74dfbdca87e53cc8f39
dc.sourceCogent Business and Management
dc.titleHow moral outrage affects consumer’s perceived values of socially irresponsible companies
dc.typeArticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programAdministración de Empresas
dc.type.spaArtículo
dc.identifier.doi10.1080/23311975.2021.1888668
dc.subject.keywordConsumers’ perceived valueseng
dc.subject.keywordCorporate social irresponsibilityeng
dc.subject.keywordMoral outrageeng
dc.subject.keywordResponsible consumptioneng
dc.subject.keywordStructural equations modelling SEMeng
dc.relation.citationvolume8
dc.relation.citationissue1
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.affiliationEscobar-Sierra, M., Faculty of Economic and Administrative Sciences, University of Medellin, Carrera 87 N° 30 – 65 Building 12 Office 101, Medellín, Colombia
dc.affiliationGarcía-Cardona, A., Faculty of Mines, National University of Colombia, Campus Medellin, Calle 80 N°65 - 223, Building M8B Office 99-03, Medellín, Colombia
dc.affiliationVera Acevedo, L.D., Faculty of Mines, National University of Colombia, Campus Medellin, Calle 80 N°65 - 223, Building M8B Office 99-03, Medellín, Colombia
dc.relation.referencesAfzal, F., Yunfei, S., Sajid, M., Afzal, F., Market sustainability: A globalisation and consumer culture perspective in the Chinese retail market (2019) Sustainability (Switzerland), 11, p. (3), 6. , https://doi.org/10.3390/su11030575
dc.relation.referencesAgrawal, R., Gupta, S., Consuming responsibly: Exploring environmentally responsible consumption behaviors (2018) Journal of Global Marketing, 31 (4), pp. 231-214. , https://doi.org/10.1080/08911762.2017.1415402
dc.relation.referencesAlshurideh, M., Al Kurdi, B., Abu Hussien, A., Alshaar, H., Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market (2017) Journal of Marketing Communications, 23 (5), pp. 513-532. , https://doi.org/10.1080/13527266.2017.1322126
dc.relation.referencesAntonetti, P., Maklan, S., An extended model of moral outrage at corporate social irresponsibility (2016) Journal of Business Ethics, 135 (3), pp. 429-444. , https://doi.org/10.1007/s10551-014-2487-y
dc.relation.referencesBalderjahn, I., Buerke, A., Kirchgeorg, M., Peyer, M., Seegebarth, B., Wiedmann, K.-P., Consciousness for sustainable consumption: Scale development and new insights in the economic dimension of consumers’ sustainability (2013) AMS Review, 3 (4), pp. 181-192. , https://doi.org/10.1007/s13162-013-0057-6
dc.relation.referencesBryła, P., Regional ethnocentrism on the food market as a pattern of sustainable consumption (2019) Sustainability (Switzerland), 11, p. (22), 19. , https://doi.org/10.3390/su11226408
dc.relation.referencesBryman, A., Cramer, D., (2001) Quantitative data analysis with spss release 10 for windows, a guide for social scientists. Quantitative data analysis with spss release 10 for windows, , 1st, Routledge, &, ed
dc.relation.referencesByrne, B.M., (2010) Structural equation modeling with AMOS: Basic concepts, applications, and programming, , https://doi.org/10.4324/9780203726532, Second, Routledge, ed
dc.relation.referencesCarfagna, L.B., Dubois, E.A., Fitzmaurice, C., Ouimette, M.Y., Schor, J.B., Willis, M., Laidley, T., An emerging eco-habitus: The reconfiguration of high cultural capital practices among ethical consumers (2014) Journal of Consumer Culture, 14 (2), pp. 158-178. , https://doi.org/10.1177/1469540514526227
dc.relation.referencesCarrigan, M., Attalla, A., The myth of the ethical consumer–Do ethics matter in purchase behaviour? (2001) Journal of Consumer Marketing, 18 (7), pp. 560-578. , https://doi.org/10.1108/07363760110410263, December, 1
dc.relation.referencesCaruana, R., Chatzidakis, A., Consumer social responsibility (CnSR): Toward a multi-level, multi-agent conceptualisation of the “other CSR” (2014) Journal of Business Ethics, 121 (4), pp. 577-592. , https://doi.org/10.1007/s10551-013-1739-6
dc.relation.referencesCoates, K., Middelschulte, D., Getting consumer welfare right : The competition law implications of market-driven sustainability initiatives (2019) European Competition Journal, 15 (2-3), pp. 318-326. , https://doi.org/10.1080/17441056.2019.1665940
dc.relation.referencesCohen, B., Muñoz, P., Entering conscious consumer markets: Toward a new generation of sustainability strategies (2017) California Management Review, 59 (4), pp. 23-48. , https://doi.org/10.1177/0008125617722792
dc.relation.referencesCortina, A., Ética de la empresa (2009) Revista Portuguesa De Filosofía, 65 (1-4), pp. 113-127. , –,.  http://www.jstor.org/stable/41220792
dc.relation.referencesDahlsrud, A., How corporate social responsibility is defined: An analysis of 37 definitions (2008) Corporate Social Responsibility and Environmental Management, 15 (1), pp. 1-13. , https://doi.org/10.1002/csr.132
dc.relation.referencesDel Giudice, T., Stranieri, S., Caracciolo, F., Ricci, E.C., Cembalo, L., Banterle, A., Cicia, G., Corporate Social Responsibility certifications influence consumer preferences and seafood market price (2018) Journal of Cleaner Production, 178, pp. 526-533. , https://doi.org/10.1016/j.jclepro.2017.12.276
dc.relation.referencesDoni, N., Ricchiuti, G., Market equilibrium in the presence of green consumers and responsible firms: A comparative statics analysis (2013) Resource and Energy Economics, 35 (3), pp. 380-395. , https://doi.org/10.1016/j.reseneeco.2013.04.003
dc.relation.referencesFisk, G., Criteria for a theory of responsible consumption (1973) Journal of Marketing, 37 (2), pp. 24-31. , https://doi.org/10.1177/002224297303700206
dc.relation.referencesGarcía-Madariaga, J., Rodríguez-Rivera, F., Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry (2017) Spanish Journal of Marketing - ESIC, 21 (S1), pp. 39-53. , https://doi.org/10.1016/j.sjme.2017.05.003
dc.relation.referencesGatersleben, B., Steg, L., Vlek, C., Measurement and determinants of environmentally significant consumer behavior (2002) Environment and Behavior, 34 (3), pp. 335-362. , https://doi.org/10.1177/0013916502034003004
dc.relation.referencesGolob, U., Podnar, K., Koklič, M.K., Zabkar, V., The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers (2019) Corporate Social Responsibility and Environmental Management, 26 (2), pp. 416-423. , https://doi.org/10.1002/csr.1693
dc.relation.referencesGupta, S., Agrawal, R., Environmentally responsible consumption: Construct definition, scale development, and validation (2018) Corporate Social Responsibility and Environmental Management, 25 (4), pp. 523-536. , https://doi.org/10.1002/csr.1476
dc.relation.referencesHarrison, R., Newholm, T., Shaw, D., (2005) The ethical consumer, , Sage, &, (Eds
dc.relation.referencesHassan, S.H., Maghsoudi, A., Nasir, N.I.M., A conceptual model of perceived value and consumer satisfaction: A survey of Muslim travellers’ loyalty on Umrah tour packages (2016) International Journal of Islamic Marketing and Branding, 1 (3), p. 215. , https://doi.org/10.1504/IJIMB.2016.075851
dc.relation.referencesHooper, D., Coughlan, J., Mullen, M., Structural equation modelling: Guidelines for determining model fit (2008) Electronic Journal of Business Research Methods, 6 (1), pp. 53-60
dc.relation.referencesHoward, M.C., A review of exploratory factor analysis decisions and overview of current practices: What we are doing and how can we improve? (2016) International Journal of Human-Computer Interaction, 32 (1), pp. 51-62. , https://doi.org/10.1080/10447318.2015.1087664
dc.relation.referencesKamboj, S., Rahman, Z., Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage (2017) Management Research Review, 40 (6), pp. 698-724. , https://doi.org/10.1108/MRR-09-2014-0225
dc.relation.referencesKim, S.Y., Yeo, J., Sohn, S.H., Rha, J.Y., Choi, S., Choi, A.Y., Shin, S., Toward a composite measure of green consumption: An exploratory study using a Korean sample (2012) Journal of Family and Economic Issues, 33 (2), pp. 199-214. , https://doi.org/10.1007/s10834-012-9318-z
dc.relation.referencesKoszewska, M., A typology of polish consumers and their behaviours in the market for sustainable textiles and clothing (2013) International Journal of Consumer Studies, 37 (5), pp. 507-521. , https://doi.org/10.1111/ijcs.12031
dc.relation.referencesKoszewska, M., Understanding consumer behavior in the sustainable clothing market: Model development and verification (2016) Environmental footprints and eco-design of products and processes, pp. 43-94. , https://doi.org/10.1007/978-981-10-0111-6_3, Springer,. Muthu S. and Gardetti M. (eds
dc.relation.referencesLazenbatt, A., Thompson-Cree, M.E.E.M., McMurray, F., The use of exploratory factor analysis in evaluating midwives’ attitudes and stereotypical myths related to the identification and management of domestic violence in practice (2005) Midwifery, 21 (4), pp. 322-334. , https://doi.org/10.1016/j.midw.2005.02.006
dc.relation.referencesMaciejewski, G., Mokrysz, S., Wróblewski, Ł., Segmentation of coffee consumers using sustainable values: Cluster analysis on the Polish coffee market (2019) Sustainability (Switzerland), 11, p. (3), 20. , https://doi.org/10.3390/su11030613
dc.relation.referencesMcDonough, W., Braungart, M., (2005) De la cuna a la cuna: Rehaciendo la forma en que hacemos las cosas, , 1st, McGraw-Hill, &, ed
dc.relation.referencesMkhize, N., Ellis, D., Consumer cooperation in sustainability: The green gap in an emerging market (2018) Promoting global environmental sustainability and cooperation, pp. 112-135. , https://doi.org/10.4018/978-1-5225-3990-2.ch005, IGI Global, &,. (). Sofia Idris
dc.relation.referencesMohr, L.A., Webb, D.J., Harris, K.E., Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior (2001) Journal of Consumer Affairs, 35 (1), pp. 45-72. , https://doi.org/10.1111/j.1745-6606.2001.tb00102.x
dc.relation.referencesMontiel, I., Corporate social responsibility and corporate sustainability: Separate pasts, common futures (2008) Organisation and Environment, 21 (3), pp. 245-269. , https://doi.org/10.1177/1086026608321329, September
dc.relation.referencesMuncy, J.A., Vitell, S.J., Consumer ethics: An investigation of the ethical beliefs of the final consumer (1992) Journal of Business Research, 24 (4), pp. 297-311. , https://doi.org/10.1016/0148-2963(92)90036-B
dc.relation.referencesPolimeni, J.M., Iorgulescu, R.I., Mihnea, A., Understanding consumer motivations for buying sustainable agricultural products at Romanian farmers markets (2018) Journal of Cleaner Production, 184, pp. 586-597. , https://doi.org/10.1016/j.jclepro.2018.02.241
dc.relation.referencesPrendergast, G.P., Tsang, A.S.L., Explaining socially responsible consumption (2019) Journal of Consumer Marketing, 36 (1), pp. 146-154. , https://doi.org/10.1108/JCM-02-2018-2568
dc.relation.referencesRoberts, J.A., Profiling levels of socially responsible consumer behavior: A cluster analytic approach and its implications for marketing (1995) Journal of Marketing Theory and Practice, 3 (4), pp. 97-117. , https://doi.org/10.1080/10696679.1995.11501709
dc.relation.referencesSangvikar, B., Pawar, A., Kolte, A., Mainkar, A., Sawant, P., How does green marketing influence consumers? The market trend examination towards environmentally sustainable products in emerging Indian Cities (2019) International Journal of Recent Technology and Engineering, 8 (3Special Issue), pp. 561-571. , https://doi.org/10.35940/ijrte.C1114.1083S19
dc.relation.referencesSarti, S., Darnall, N., Testa, F., Market segmentation of consumers based on their actual sustainability and health-related purchases (2018) Journal of Cleaner Production, 192, pp. 270-280. , https://doi.org/10.1016/j.jclepro.2018.04.188
dc.relation.referencesSchlaile, M.P., Klein, K., Böck, W., From bounded morality to consumer social responsibility: A transdisciplinary approach to socially responsible consumption and its obstacles (2018) Journal of Business Ethics, 149 (3), pp. 561-588. , https://doi.org/10.1007/s10551-016-3096-8
dc.relation.referencesSchlosser, R.W., Wendt, O., Bhavnani, S., Nail-Chiwetalu, B., Use of information-seeking strategies for developing systematic reviews and engaging in evidence-based practice: The application of traditional and comprehensive Pearl Growing. A review (2006) International Journal of Language and Communication Disorders, 41 (5), pp. 567-582. , https://doi.org/10.1080/13682820600742190
dc.relation.referencesSchmitt, T.A., Sass, D.A., Rotation criteria and hypothesis testing for exploratory factor analysis: Implications for factor pattern loadings and interfactor correlations (2011) Educational and Psychological Measurement, 71 (1), pp. 95-113. , https://doi.org/10.1177/0013164410387348
dc.relation.referencesEl cartel del papel higiénico que da verguenza (2014) Denuncia, p. 29. , https://www.semana.com/nacion/articulo/el-cartel-del-papel-higienico-que-da-verguenza/410587-3, November,. Publicaciones Semana S.A
dc.relation.referencesSolomon, M.R., (2013) Comportamiento del consumidor, , Domínguez Chávez G., (ed), 10th, Pearson,Ed., ed
dc.relation.referencesSong, S.Y., Kim, Y.K., Theory of virtue ethics: Do consumers’ good traits predict their socially responsible consumption? (2018) Journal of Business Ethics, 152 (4), pp. 1159-1175. , https://doi.org/10.1007/s10551-016-3331-3
dc.relation.referencesStone, G., Barnes, J.H., Montgomery, C., Ecoscale: A scale for the measurement of environmentally responsible consumers (1995) Psychology & Marketing, 12 (7), pp. 595-612. , https://doi.org/10.1002/mar.4220120704
dc.relation.referencesSu, C.H., Tsai, C.H., Chen, M.H., Lv, W.Q., U.S. sustainable food market generation Z consumer segments (2019) Sustainability (Switzerland), 11, p. (13), 14. , https://doi.org/10.3390/su11133607
dc.relation.referencesSudbury-Riley, L., Kohlbacher, F., Ethically minded consumer behavior: Scale review, development, and validation (2016) Journal of Business Research, 69 (8), pp. 2697-2710. , https://doi.org/10.1016/j.jbusres.2015.11.005
dc.relation.referencesTjiptono, F., Examining the challenges of responsible consumption in an emerging market (2018) Ergonomics and human factors for a sustainable future: Current research and future possibilities, pp. 299-327. , https://doi.org/10.1007/978-981-10-8072-2_12, Springer Singapore,. A. Thatcher & P. H. P. Yeow (eds
dc.relation.referencesTseng, M.L., Tan, K.H., Geng, Y., Govindan, K., Sustainable consumption and production in emerging markets (2016) International Journal of Production Economics, 181, pp. 257-261. , https://doi.org/10.1016/j.ijpe.2016.09.016
dc.relation.referencesVenkatesan, M., Relationships between consumption and sustainability: Assessing the effect of life cycle costs on market price (2016) Learner-centered teaching activities for environmental and sustainability studies, pp. 173-180. , https://doi.org/10.1007/978-3-319-28543-6_22, Springer International Publishing,. (L.B. Byrne. eds
dc.relation.referencesVitell, S.J., A case for consumer social responsibility (CnSR): Including a selected review of consumer ethics/social responsibility research (2015) Journal of Business Ethics, 130 (4), pp. 767-774. , https://doi.org/10.1007/s10551-014-2110-2
dc.relation.referencesWang, Y., Ahmed, S.C., Deng, S., Wang, H., Success of social media marketing efforts in retaining sustainable online consumers: An empirical analysis on the online fashion retail market (2019) Sustainability (Switzerland), 11, p. (13), 26. , https://doi.org/10.3390/su11133596
dc.relation.referencesWebb, D.J., Mohr, L.A., Harris, K.E., A re-examination of socially responsible consumption and its measurement (2008) Journal of Business Research, 61 (2), pp. 91-98. , https://doi.org/10.1016/j.jbusres.2007.05.007
dc.relation.referencesWebster, Jr, F.E.J., Determining the characteristics of the socially conscious consumer (1975) Journal of Consumer Research, 2 (3), p. 188. , https://doi.org/10.1086/208631
dc.relation.referencesWróblewski, Ł., Dacko-Pikiewicz, Z., Sustainable consumer behaviour in the market of cultural services in Central European Countries: The example of Poland (2018) Sustainability (Switzerland), 10, p. 11. , https://doi.org/10.3390/su10113856, 11
dc.relation.referencesYamoah, F.A., Acquaye, A., Unravelling the attitude-behaviour gap paradox for sustainable food consumption: Insight from the UK apple market (2019) Journal of Cleaner Production, 217, pp. 172-184. , https://doi.org/10.1016/j.jclepro.2019.01.094
dc.relation.referencesZorell, C.V., (2020), pp. 560-586. , https://doi.org/10.1057/s41269-019-00131–w, Reconfiguring responsibilities between state and market: how the ‘concept of the state’ affects political consumerism. Acta Politica, 55
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.type.driverinfo:eu-repo/semantics/article
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record