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The adoption of E-commerce in SMEs: The colombian case

dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorBerrío S.P.R
dc.contributor.authorRendón P.A.O.
dc.date.accessioned2022-09-14T14:34:12Z
dc.date.available2022-09-14T14:34:12Z
dc.date.created2021
dc.identifier.issn22031693
dc.identifier.urihttp://hdl.handle.net/11407/7592
dc.descriptionThe few studies in South American developing countries that refer to the adoption of e-commerce in SMEs require knowledge of how this context is presented. The objective of this study addresses this need and seeks to determine the variables that influence the adoption of e-commerce in SMEs in Colombia. The measurement tool (IMAES) was applied using a digital questionnaire; 263 surveys were collected in SMEs and the data were analysed using the partial least squares methodology, validating tool and model. The results found that Colombian SMEs adopt e-commerce because of pressure from senior management, performance expectations, the competitive advantage it offers, and pressure from their customers. This is one of the first studies in the region that empirically analyses the adoption of e-commerce, as well as describing the theoretical framework for this line of research. © 2021 Baltic Journal of Modern Computing. All rights reserved.eng
dc.language.isoeng
dc.publisherTelecommunications Association Inc.
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85118166900&doi=10.18080%2fjtde.v9n3.403&partnerID=40&md5=2188b13e8a271ce0bd73739eec8dbf9d
dc.sourceJournal of Telecommunications and the Digital Economy
dc.titleThe adoption of E-commerce in SMEs: The colombian case
dc.typeArticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeo
dc.type.spaArtículo
dc.identifier.doi10.18080/jtde.v9n3.403
dc.subject.keywordAdoptioneng
dc.subject.keywordCommunication Technologieseng
dc.subject.keywordE-Commerceeng
dc.subject.keywordInformationeng
dc.subject.keywordSMEseng
dc.relation.citationvolume9
dc.relation.citationissue3
dc.relation.citationstartpage110
dc.relation.citationendpage135
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.affiliationSánchez-Torres, J.A., Universidad de Medellín, Colombia
dc.affiliationBerrío, S.P.R., Universidad Nacional de Colombia, Sede Bogotá, Colombia
dc.affiliationRendón, P.A.O., Institución Universitaria Colegio Mayor de Antioquia, Colombia
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dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
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dc.identifier.instnameinstname:Universidad de Medellín


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