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Are social media influencers effective? An analysis of information adoption by followers

dc.contributor.authorRoldan-Gallego J.S
dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorArgila-Irurita A
dc.contributor.authorArroyo-Cañada F.-J.
dc.date.accessioned2023-10-24T19:23:54Z
dc.date.available2023-10-24T19:23:54Z
dc.date.created2023
dc.identifier.issn1741878X
dc.identifier.urihttp://hdl.handle.net/11407/7885
dc.description.abstractThis study explored the adoption of information offered by social media influencers to their followers, and how social media influencers affect the intention to purchase, and the ultimate purchase of products or services by their followers. The information acceptance model was applied, which addresses the characteristics of acceptance: attitude, need, quality, credibility, intention, and use of information. This model was validated through structural equation modelling based on a survey of 381 people who use social networking websites. The results indicated that all the variables of the applied model and their characteristics are directly related to the way influencers connect to their audience and the finding that the ‘emotional relationship’ that influencers create with their followers is key for information acceptance. Copyright © 2023 Inderscience Enterprises Ltd.eng
dc.language.isoeng
dc.publisherInderscience Publishers
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85153897061&doi=10.1504%2fIJTMKT.2023.130026&partnerID=40&md5=a4ef9c6e994ab2dcb57666dfe9398b08
dc.sourceInt. J. Technol. Marketing
dc.sourceInternational Journal of Technology Marketingeng
dc.subjectBrand positioningeng
dc.subjectDigital consumereng
dc.subjectDigital engagementeng
dc.subjectDigital strategieseng
dc.subjectEmotional relationshipeng
dc.subjectFollowerseng
dc.subjectIACMeng
dc.subjectInformation acceptance modeleng
dc.subjectOpinion leaderseng
dc.subjectPredictive modeleng
dc.subjectSEMeng
dc.subjectSMIeng
dc.subjectSocial media influencerseng
dc.subjectSocial networkseng
dc.subjectStructural equation modellingeng
dc.titleAre social media influencers effective? An analysis of information adoption by followerseng
dc.typeArticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.type.spaArtículo
dc.identifier.doi10.1504/IJTMKT.2023.130026
dc.relation.citationvolume17
dc.relation.citationissue2
dc.relation.citationstartpage188
dc.relation.citationendpage211
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationRoldan-Gallego, J.S., Institución Universitaria Politécnico Grancolombiano, Carrera 74 # 52 – 20, Antioquia, Medellín, Colombia
dc.affiliationSánchez-Torres, J.A., University of Medellín, Carrera 87 No. 30 – 65, Antioquia, Medellín, Colombia
dc.affiliationArgila-Irurita, A., University of Barcelona, Av. Diagonal, 690, Barcelona, 696, Spain
dc.affiliationArroyo-Cañada, F.-J., University of Barcelona, Av. Diagonal, 690, Barcelona, 696, Spain
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