| dc.contributor.author | Duque Oliva E.J | |
| dc.contributor.author | Sánchez-Torres J.A. | |
| dc.date.accessioned | 2023-10-24T19:23:55Z | |
| dc.date.available | 2023-10-24T19:23:55Z | |
| dc.date.created | 2023 | |
| dc.identifier.issn | 20711050 | |
| dc.identifier.uri | http://hdl.handle.net/11407/7889 | |
| dc.description.abstract | Modern city brand trends aim to position cities according to the interests of their stakeholders; in the case of university students, it is necessary to identify the factors that determine their choice of a university city. Consequently, this study applied an exploratory model that allowed researchers to validate the factors and characteristics that influence this process in the major Colombian university cities. The partial least square statistical analysis methodology was used to collect 585 surveys from students from different cities in Colombia. The study found that the factors determining cities’ cognitive or affective image directly or indirectly influenced the university city brand. This paper’s contributions lie in exploring university city branding from students’ perceptions. © 2023 by the authors. | eng |
| dc.language.iso | eng | |
| dc.publisher | MDPI | |
| dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85156125697&doi=10.3390%2fsu15086463&partnerID=40&md5=936140efbed0da3854aace7b902ab425 | |
| dc.source | Sustainability | |
| dc.source | Sustainability (Switzerland) | eng |
| dc.subject | Exploratory model | eng |
| dc.subject | Image | eng |
| dc.subject | Knowledge | eng |
| dc.subject | Students’ perceptions | eng |
| dc.subject | University city brand | eng |
| dc.title | Building a University City Brand: Colombian University Students’ Perceptions | eng |
| dc.type | Article | |
| dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
| dc.publisher.program | Mercadeo | spa |
| dc.type.spa | Artículo | |
| dc.identifier.doi | 10.3390/su15086463 | |
| dc.relation.citationvolume | 15 | |
| dc.relation.citationissue | 8 | |
| dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
| dc.affiliation | Duque Oliva, E.J., School of Administration and Accounting, Universidad Nacional de Colombia, Bogotá, 111321, Colombia, School of Marketing, Universidad Espíritu Santo, Samborondon, 104135, Ecuador | |
| dc.affiliation | Sánchez-Torres, J.A., Department of Marketing, University of Medellín, Medellín, 050026, Colombia | |
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| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | |
| dc.identifier.repourl | repourl:https://repository.udem.edu.co/ | |
| dc.identifier.instname | instname:Universidad de Medellín | |
