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Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)

dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorAgudelo-Escobar L
dc.contributor.authorArroyo-Cañada F.-J
dc.contributor.authorArgila-Irurita A
dc.contributor.authorSole-Moro M.-L.
dc.date.accessioned2023-10-24T19:24:03Z
dc.date.available2023-10-24T19:24:03Z
dc.date.created2023
dc.identifier.isbn9783031318351
dc.identifier.issn21987246
dc.identifier.urihttp://hdl.handle.net/11407/7914
dc.description.abstractJewels are items of personal adornment that has been a part of human expression throughout history as goods with multiple tangible and intangible meanings. The evolution of commercial transactions linked to the use of the Internet has promoted the use of this digital channel for the purchase and sale of jewellery. However, it is not yet clear if, due to the nature of jewellery, people carry out this purchase process in the same way through e-commerce as in physical stores. This study explores a research gap on the elements that determine the purchase of jewellery through e-commerce and applies a structural equation model using the partial least squares methodology. The results show that some essential elements of the physical purchase are maintained, but that buyers are also aware of the advantages and limitations of e-commerce. Also, through segment exploration, two possible types of digital buyers of jewellery are identified. The contribution of this research lies in adding to the development of the line of research on digital distribution channels, specifically for luxury jewellery in Colombia. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.eng
dc.language.isoeng
dc.publisherSpringer Nature
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85161429705&doi=10.1007%2f978-3-031-31836-8_20&partnerID=40&md5=26e989498f57993f3a5fa821ebb4b1dd
dc.sourceSpringer Proc. Bus. Econ.
dc.sourceSpringer Proceedings in Business and Economicseng
dc.subjectBehavioureng
dc.subjectE-commerceeng
dc.subjectLuxury jewelleryeng
dc.subjectPurchaseeng
dc.subjectSegment explorationeng
dc.titleExploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)eng
dc.typeConference Paper
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.type.spaDocumento de conferencia
dc.identifier.doi10.1007/978-3-031-31836-8_20
dc.relation.citationstartpage156
dc.relation.citationendpage177
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationSánchez-Torres, J.A., Department of Marketing, University of Medellin, Medellin, Colombia
dc.affiliationAgudelo-Escobar, L., Department of Marketing, University of Medellin, Medellin, Colombia
dc.affiliationArroyo-Cañada, F.-J., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
dc.affiliationArgila-Irurita, A., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
dc.affiliationSole-Moro, M.-L., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín
dc.contributor.event4th International Conference on Advances in Digital Marketing and eCommerce, DMEC 2023


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