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Marketing Challenges since the Emergence of the covid-19 Pandemic [Retos del marketing desde la pandemia por COVID-19]
dc.contributor.author | Rojas-Berrio S.P | |
dc.contributor.author | Sánchez-Torres J.A | |
dc.contributor.author | Arroyo-Cañada F.-J | |
dc.contributor.author | Madrigal-Moreno F. | |
dc.date.accessioned | 2023-10-24T19:24:23Z | |
dc.date.available | 2023-10-24T19:24:23Z | |
dc.date.created | 2023 | |
dc.identifier.issn | 1215051 | |
dc.identifier.uri | http://hdl.handle.net/11407/7938 | |
dc.description.abstract | [No abstract available] | eng |
dc.language.iso | eng | |
dc.language.iso | por | |
dc.publisher | Universidad Nacional de Colombia | |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144442598&doi=10.15446%2finnovar.v33n87.106350&partnerID=40&md5=fb7a7384978e0c7814e8c502403759fd | |
dc.source | Innovar | |
dc.source | Innovar | eng |
dc.title | Marketing Challenges since the Emergence of the covid-19 Pandemic [Retos del marketing desde la pandemia por COVID-19] | eng |
dc.type | Editorial | |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.publisher.program | Mercadeo | spa |
dc.type.spa | Editorial | |
dc.identifier.doi | 10.15446/innovar.v33n87.106350 | |
dc.relation.citationvolume | 33 | |
dc.relation.citationissue | 87 | |
dc.relation.citationstartpage | 3 | |
dc.relation.citationendpage | 10 | |
dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
dc.affiliation | Rojas-Berrio, S.P., National University of Colombia, Bogotá, Colombia | |
dc.affiliation | Sánchez-Torres, J.A., University of Medellín, Medellín, Colombia | |
dc.affiliation | Arroyo-Cañada, F.-J., University of Barcelona, Barcelona, Spain | |
dc.affiliation | Madrigal-Moreno, F., Universidad Michoacana de San Nicolás de Hidalgo, Morelia, Mexico | |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | |
dc.identifier.repourl | repourl:https://repository.udem.edu.co/ | |
dc.identifier.instname | instname:Universidad de Medellín |
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