| dc.contributor.author | Duque Oliva E.J | |
| dc.contributor.author | Sánchez-Torres J.A | |
| dc.contributor.author | Sanabria Niño J.S. | |
| dc.date.accessioned | 2023-10-24T19:24:51Z | |
| dc.date.available | 2023-10-24T19:24:51Z | |
| dc.date.created | 2022 | |
| dc.identifier.issn | 24058440 | |
| dc.identifier.uri | http://hdl.handle.net/11407/8009 | |
| dc.description.abstract | This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possible perspectives in the research on city brand: Marketing of city brand, Residents and city brand, Governance of city brand and Economic and social impact of city brand. Like all bibliometric studies, this one has limitations due to its specific methodology, such as the consultation of databases that possibly excluded other studies that could offer a broader panorama, likewise, the analysis network methodology proposed perspectives that they can also be limited and exclusive. This study presents a novelty of the bibliometric analysis tool in the city brand research. © 2022 The Author(s) | eng |
| dc.language.iso | eng | |
| dc.publisher | Elsevier Ltd | |
| dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135704514&doi=10.1016%2fj.heliyon.2022.e10031&partnerID=40&md5=81b4cdf1c5c315f1e145f398361278c0 | |
| dc.source | Heliyon | |
| dc.source | Heliyon | eng |
| dc.subject | City brand | eng |
| dc.subject | City marketing | eng |
| dc.subject | Network analysis | eng |
| dc.subject | Perspectives | eng |
| dc.subject | Scientific production | eng |
| dc.title | City brand evolution research and future agenda: bibliometric and science mapping analysis | eng |
| dc.type | Article | |
| dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
| dc.publisher.program | Mercadeo | spa |
| dc.type.spa | Artículo | |
| dc.identifier.doi | 10.1016/j.heliyon.2022.e10031 | |
| dc.relation.citationvolume | 8 | |
| dc.relation.citationissue | 8 | |
| dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
| dc.affiliation | Duque Oliva, E.J., Universidad Nacional de Colombia - Sede Bogotá, Colombia, Universidad Espíritu Santo, Ecuador, Ecuador | |
| dc.affiliation | Sánchez-Torres, J.A., Universidad de Medellín, Colombia | |
| dc.affiliation | Sanabria Niño, J.S., Estudiante Master en Administración, Facultad de Ciencias Económicas, Universidad Nacional de Colombia - Sede Bogotá, Colombia | |
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| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | |
| dc.identifier.repourl | repourl:https://repository.udem.edu.co/ | |
| dc.identifier.instname | instname:Universidad de Medellín | |
