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Media competence in Latin America: uses of YouTube and Instagram by university students on Colombia, Ecuador, Argentina and Bolivia [La competencia mediática en Latinoamérica: usos de YouTube e Instagram por parte de estudiantes universitarios en Colombia, Ecuador, Argentina y Bolivia]
dc.contributor.author | Hernández R.I.N | |
dc.contributor.author | Albarello F | |
dc.contributor.author | Rogel R.D | |
dc.contributor.author | Galvis C.A. | |
dc.date.accessioned | 2023-10-24T19:25:26Z | |
dc.date.available | 2023-10-24T19:25:26Z | |
dc.date.created | 2022 | |
dc.identifier.issn | 16840933 | |
dc.identifier.uri | http://hdl.handle.net/11407/8071 | |
dc.description.abstract | Media competence involves the mastery of knowledge, skills and attitudes oriented to the production, management, and analysis of media content with and from different environments that promote critical thinking. This article gathers the findings of a research conducted in four countries -Colombia, Ecuador, Argentina, and Bolivia- where a quantitative measurement instrument of media competence was applied to a sample of 1,730 undergraduate students from eight universities. The research was limited to two social networks, YouTube, and Instagram, where user participation acquires greater relevance. The results indicate that in the use of these social networks there is a predominance of colloquial language and a limited production of content, focused on entertainment and personal tastes. At the same time, however, there is a growing use linked to learning, of an informal nature, through the production of video tutorials, especially in the case of YouTube. Likewise, the need for greater digital and audiovisual literacy is identified, allowing young people to use these networks in a pedagogical way, so that they become educational scenarios that promote greater participation, discussion, and expression of students. © 2022 University of Piura. All rights reserved. | eng |
dc.language.iso | spa | |
dc.publisher | University of Piura | |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139343095&doi=10.26441%2fRC21.2-2022-A12&partnerID=40&md5=1860cca5675b2490a87211514dfd157f | |
dc.source | Rev. Comun. | |
dc.source | Revista de Comunicacion | eng |
dc.subject | Communication | eng |
dc.subject | Education | eng |
dc.subject | Media competence | eng |
dc.subject | Social media | eng |
dc.title | Media competence in Latin America: uses of YouTube and Instagram by university students on Colombia, Ecuador, Argentina and Bolivia [La competencia mediática en Latinoamérica: usos de YouTube e Instagram por parte de estudiantes universitarios en Colombia, Ecuador, Argentina y Bolivia] | eng |
dc.type | Article | |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.publisher.program | Comunicación y Relaciones Corporativas | spa |
dc.type.spa | Artículo | |
dc.identifier.doi | 10.26441/RC21.2-2022-A12 | |
dc.relation.citationvolume | 21 | |
dc.relation.citationissue | 2 | |
dc.relation.citationstartpage | 245 | |
dc.relation.citationendpage | 262 | |
dc.publisher.faculty | Facultad de Comunicación | spa |
dc.affiliation | Hernández, R.I.N., Facultad de Comunicación, Universidad de Medellín, Colombia | |
dc.affiliation | Albarello, F., Facultad de Comunicación, Universidad Austral, Argentina | |
dc.affiliation | Rogel, R.D., Facultad de Ciencias Sociales, Educación y Humanidades, Universidad Técnica Particular de Loja, Ecuador | |
dc.affiliation | Galvis, C.A., Teorías de la Comunicación, Facultad de Comunicación, Universidad de Medellín, Colombia | |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | |
dc.identifier.repourl | repourl:https://repository.udem.edu.co/ | |
dc.identifier.instname | instname:Universidad de Medellín |
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