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Omnichannel: Factors that Determine Adoption of Webrooming and Showrooming for Three Product Categories

dc.contributor.authorSánchez-Torres J.A
dc.contributor.authorArroyo-Cañada F.-J
dc.contributor.authorArgila-Irurita A
dc.contributor.authorSole-Moro M.-L
dc.contributor.authorFernández J.C
dc.contributor.authorSerna-Ramírez J.-A.
dc.date.accessioned2023-10-24T19:25:30Z
dc.date.available2023-10-24T19:25:30Z
dc.date.created2022
dc.identifier.isbn9783031057274
dc.identifier.issn21987246
dc.identifier.urihttp://hdl.handle.net/11407/8084
dc.description.abstractThe objective of this study was to analyse how consumers adopt webrooming and showrooming purchasing processes for different products (textile-fashion, home appliances and groceries). A crossover study was carried out in two countries, Spain and Colombia, applying an exploratory model through the analysis of PLS structural equations. The results showed differences in the adoption of this type of purchase depending on the type of product. The contributions of this study allow companies to choose and manage omnichannel processes depending on the type of products they sell. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.eng
dc.language.isoeng
dc.publisherSpringer Science and Business Media B.V.
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85132966532&doi=10.1007%2f978-3-031-05728-1_23&partnerID=40&md5=0af0426bf4dad427f53b7bc2338ad22c
dc.sourceSpringer Proc. Bus. Econ.
dc.sourceSpringer Proceedings in Business and Economicseng
dc.subjectOmnichanneleng
dc.subjectRetaileng
dc.subjectShowroomingeng
dc.subjectWebroomingeng
dc.titleOmnichannel: Factors that Determine Adoption of Webrooming and Showrooming for Three Product Categorieseng
dc.typeConference Paper
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.type.spaDocumento de conferencia
dc.identifier.doi10.1007/978-3-031-05728-1_23
dc.relation.citationstartpage208
dc.relation.citationendpage223
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationSánchez-Torres, J.A., Department of Marketing, University of Medellin, Medellín, Colombia
dc.affiliationArroyo-Cañada, F.-J., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
dc.affiliationArgila-Irurita, A., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
dc.affiliationSole-Moro, M.-L., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
dc.affiliationFernández, J.C., Department of Business, Faculty of Economics and Business, University of Barcelona, Barcelona, Spain
dc.affiliationSerna-Ramírez, J.-A., Department of Business, Esumer University Institution, Medellín, Colombia
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín
dc.contributor.event3rd Digital Marketing and eCommerce Conference, DMEC 2022


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