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Contributions to discuss the capabilities approach to communication management. Colombia´s version [Aportes para discutir el enfoque de las capacidades en la gestión de comunicación. Aplicación en Colombia]

dc.contributor.authorSuárez-Monsalve A.M
dc.contributor.authorLizarazo C.A.L.
dc.date.accessioned2023-10-24T19:26:38Z
dc.date.available2023-10-24T19:26:38Z
dc.date.created2021
dc.identifier.issn18064981
dc.identifier.urihttp://hdl.handle.net/11407/8157
dc.description.abstractThis article contributes to the description of communication management capabilities for professional practice in the Colombian context. It presents the results of the research to professionals and academics from six cities in Colombia, in two rounds of analysis, using the Delphi method. Based on the statements expressed and validated by the experts, human capabilities in the area of ethics and bioethical behavior, strategic relationship capabilities for the social function of mediation and negotiation, as well as attitudinal and proactive capabilities in favor of communication management in organizations are evaluated. In this way, Colombia contributes to the Global Capabilities Framework led by the Global Alliance for Public Relations and Communications Management. © 2021, Superior School of Advertising and Marketing. All rights reserved.eng
dc.language.isospa
dc.publisherSuperior School of Advertising and Marketing
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85135330245&doi=10.18568%2fCMC.V18I53.2471&partnerID=40&md5=c4fd3c948dcb3f31f8c2e9b51ac5b65d
dc.sourceComun. Midia Consumo
dc.sourceComunicacao Midia e Consumoeng
dc.subjectCapabilitieseng
dc.subjectColombiaeng
dc.subjectCommunicationeng
dc.subjectEthicseng
dc.titleContributions to discuss the capabilities approach to communication management. Colombia´s version [Aportes para discutir el enfoque de las capacidades en la gestión de comunicación. Aplicación en Colombia]eng
dc.typeArticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programComunicación y Lenguajes Audiovisualesspa
dc.type.spaArtículo
dc.identifier.doi10.18568/CMC.V18I53.2471
dc.relation.citationvolume18
dc.relation.citationissue53
dc.relation.citationstartpage558
dc.relation.citationendpage580
dc.publisher.facultyFacultad de Comunicaciónspa
dc.affiliationSuárez-Monsalve, A.M., Universidad de Medellín, Antioquia, Medellín, Colombia
dc.affiliationLizarazo, C.A.L., Universidad de Medellín, Antioquia, Medellín, Colombia
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dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


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