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Análisis del tratamiento informativo de la inmigración en la prensa chilena
This article seeks to analyze the treatment that the Chilean press carried out on the phenomenon of immigration during a year of broadcasts on the social network Twitter (between August 23rd, 2016 and August 23rd, 2017). ...
Las redes sociales y su relación con la función del comunicador político
This article has as its main goal making evident the importance that social networks have in the current political scenario as a fundamental communicative tools for the work of the political communicator, whom is responsible ...
El rol del eWOM en la comunicación de RSC en redes sociales
Companies try to innovate in their communication strategies for offering information about their goods and services and other information related with the RSC activities performed by the company. Currently, RSC communication ...
Estudio sobre la publicidad social de la WWF (World Wildlife Foundation) Perú en Facebook y la cultura ambiental de los jóvenes de Lima-Perú
The objective of this article is to determine the relationship between the social advertising of theWorld Wildlife Foundation (WWF) and the environmental culture of young people in metropolitan Lima.The purpose of the study ...