Revistas Institucionales
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Sub-communities within this community
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Anagramas: Rumbos y Sentidos de la Comunicación [339]
Revista de la Facultad de Comunicación de la Universidad de Medellín -
Ciencias Sociales y Educación [175]
Revista del Departamento de Ciencias Sociales y Humanas de la Universidad de Medellín -
Opinión Jurídica [397]
Revista de la Facultad de Derecho de la Universidad de Medellín -
Revista Ingenierías Universidad de Medellín [319]
Revista de la Facultad de Ingenierías de la Universidad de Medellín -
Semestre Económico [342]
Revista de la Facultad de Ciencias Económicas y Administrativas de la Universidad de Medellín
Recent Submissions
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Latin American perspectives on the role of professionals in organizational communication and public relations
The paper presents evidences of the consolidation of organizational communication as a profession in Latin America, and proposes a review of empirical research published on scientific databases about the role of the ... -
New Worlds for Communication
In the current issue (34th) of Anagramas Rumbos y Sentidos de la Comunicación, interaction scenarios in the specific area of communication are envisioned. However, viewing this from another context allows to understand ... -
Fashion Films as a Particular Content of Fashion Marketing: An Analysis of its Nature in the Context of Hybrid Messages
Brands must provide valuable content that can attract attention of their audiences to generate positive results regarding their communication objectives. This becomes much more relevant in the fashion industry, where the ... -
Olfactory associations around space perception and the service received by members of a fund of employees in Manizales
This paper shows the results obtained in a research on sensory marketing and its influence on the shopping experience, which seeks to contribute knowledge to the sensory marketing field and its importance in making memorable ... -
Trends in online radio as a way of supporting the construction of strategies tailored for the medium
By means of a literature review, this paper presents an analysis of trends that impact the radio at digital level to facilitate the strategic formulation of online stations from the identification of trends, the transformation ... -
Media and the 2014 presidential election: a relationship aided by the political situation
This article presents a research on the information structure of the media with the highest audience rating in Colombia during the 2014 presidential election in Colombia. This process is widely recognized because the ... -
The construction of a composite and dynamic satirical ethos in the presidency of Álvaro Uribe Vélez (2002-2010), in Matador’s Cartoons
This work seeks to characterize the image of former Colombian President Álvaro Uribe Vélez (2002-2010) as crafted in Matador’s cartoons published in the Colombian newspaper El Tiempo during three relevant periods in his ... -
Political brain in electoral processes: the emotions of the vote in the 2018 Presidential Campaign in Mexico
The electoral processes in Mexico during the 21st century have been characterized by a high level of uncertainty regarding the motivations and conditions in which citizens cast their vote. The role played by emotions when ... -
Wardrobe or agency? Gender representation in 5 action videogames of the seventh generation
This work conducted a quantitative study of gender representation in five top-selling multiplatform action video games leading in sales of the seventh generation, through the technique of content analysis. The central ... -
Social representations on board the car in Medellín, Colombia
Beyond their monetary value, private cars have a social value that keeps them in use despite the economic and environmental restrictions upon them. This research analyzes the social representations that were built in ... -
Organizational listening: a conceptual proposal
This research presents listening as a communication element that must be managed in organizations that face a constantly changing society, and in which it is important to know the opinion of the public that interacts with ... -
Destination image in virtual social networks
Since destination image is an important construct for tourism research, cities and regions try to understand and to develop a positive image in order to guarantee the number of visitors and the tourism revenue. The main ... -
Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
In the field of political communication, social networks have become an indispensable tool for election campaigns in recent years. In addition to opening communication and dialogue channels that are not available in other ... -
Implementation of audiovisual resources as an educational validation strategy
This paper is the outcome of a quasi-experimental research, whose objective was to validate an educational strategy aimed at implementing audiovisual learning resources in educational institutions. Its theoretical foundation ... -
La estética televisiva en las series contemporáneas
Entre los aspectos más complejos en el estudio de series de ficción se encuentra la dimensión estética. Desde el origen, los TV Studies se han centrado sobre todo en señalar otras cuestiones más fenomenológicas y técnicas ... -
Advertising Communication: Constructing Meaning Potential through Disjunctive Grammar
Communication through language, irrespective of the model of its structure and deployment, entails the making of meanings. The ways that advertisers produce meaning through disjunctive grammar is the concern of this study. ... -
Approach to the state of the art on communication and education in Colombia
This paper intends to make an approach to the academic production related to the relationship between communication and education that was published in Colombia from 1991 to 2011. The first part comprises the identification ... -
Political propaganda in Mexico and the United States: discordant theoretical - methodological approaches
The most used mass communication vehicle between parties or candidates during current electoral processes is the television political propaganda. However, in academic terms, there is no master theoretical framework that ... -
Seeking stakeholders: responsibility and effectiveness as values in letters from CEOS in the CSR reports in Chile
This paper shows part of the results of a study on the rhetorical use of values in the communication of corporate social responsibility in Chile: In particular, an analysis of the discourse applied to the letters from Chief ... -
Organizational happiness: mediation between employee valuation and productivity. A look at its management in the state sector
This paper addresses the issue of organizational happiness and its impact on the employee-productivity relationship. The goal of the research was to diagnose the state of the perception of organizational happiness of the ...
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