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Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry
The present article shows the relation that Colombian consumer ethnocentrism has with country image and local brand preference in the textile, apparel and leather industry and it infers the possible implications this ...
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A case of the matrix Kummer relation of Herz (1955) based on the Pearson VII type matrix model is derived in this paper. As a consequence, the polynomial Pearson VII configuration density is obtained and this sets the ...
An extension of the SEMAT kernel for representing teaching and learning practices about embedded systems
Demand for embedded systems has increased in recent years. This demand requires engineers with specialized skills and knowledge. For this, the higher education institutions are developing training strategies aimed primarily ...
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The first part of the article provides an introduction and a supporting analytical perspective about the epistemological status of social mediation from authors such Hegel, Jesús Martín Barbero and Manuel Martín Serrano. ...