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Procesos de innovación en marketing : el desarrollo de productos en C.I Hermeco - caso de estudio
dc.contributor.advisor | Jiménez Correa, Érika Alejandra | |
dc.contributor.author | Gallego, Paula Andrea | |
dc.contributor.author | Restrepo Vargas, Estefany Andrea | |
dc.coverage.spatial | Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degreesLong: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees | |
dc.date.accessioned | 2022-04-28T16:32:46Z | |
dc.date.available | 2022-04-28T16:32:46Z | |
dc.date.issued | 2019-09-30 | |
dc.identifier.other | CD-ROM 9030 2019 | |
dc.identifier.uri | http://hdl.handle.net/11407/6908 | |
dc.description | Con este artículo se pretende conocer el concepto de innovación desde la perspectiva de marketing, cómo se lleva a cabo este proceso al interior de las empresas y que implicaciones trae para estas la innovación en el desarrollo de nuevos productos, tomando como caso de estudio puntual los procesos llevados a cabo en C.I Hermeco, una empresa colombiana del sector textil con altos estándares de innovación. El propósito de este documento brindar una guía acerca de los pasos necesarios y los temas a tener en cuenta a la hora de innovar en nuevos productos. | spa |
dc.description | This article aims to know the concept of innovation from the marketing perspective, how this process is carried out within companies and what implications innovation brings in the development of new products, taking as a case study the processes carried out at CI Hermeco, a Colombian textile company with high standards of innovation. The purpose of this document offers guidance on the necessary steps and topics to consider when innovating new products. | eng |
dc.format.extent | p. 1-50 | |
dc.format.medium | Electrónico | spa |
dc.format.mimetype | application/pdf | |
dc.language.iso | spa | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0 | * |
dc.subject | Innovación | spa |
dc.subject | Marketing | spa |
dc.subject | Desarrollo de nuevos productos | spa |
dc.subject | C.I Hermeco | spa |
dc.subject | Innovation | eng |
dc.subject | Marketing | eng |
dc.subject | Development of new products | eng |
dc.subject | C.I Hermeco | eng |
dc.title | Procesos de innovación en marketing : el desarrollo de productos en C.I Hermeco - caso de estudio | spa |
dc.type | info:eu-repo/semantics/bachelorThesis | |
dc.rights.accessrights | info:eurepo/semantics/openAccess | |
dc.publisher.program | Mercadeo | spa |
dc.subject.lemb | C.I Hermeco | spa |
dc.subject.lemb | Mercadeo | spa |
dc.subject.lemb | Productos nuevos | spa |
dc.subject.lemb | Desarrollo de nuevos productos | spa |
dc.subject.lemb | Desarrollo de productos - Estudio de casos | spa |
dc.relation.citationstartpage | 1 | |
dc.relation.citationendpage | 50 | |
dc.audience | Comunidad Universidad de Medellín | spa |
dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
dc.publisher.place | Medellín | spa |
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dc.rights.creativecommons | Attribution-NonCommercial-ShareAlike 4.0 International | * |
dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.type.version | info:eu-repo/semantics/acceptedVersion | |
dc.type.local | Trabajo de Grado - Pregrado | spa |
dc.description.degreename | Profesional en Mercadeo | spa |
dc.description.degreelevel | Pregrado | spa |
dc.publisher.grantor | Universidad de Medellín | spa |
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