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dc.contributor.advisorJiménez Correa, Érika Alejandra
dc.contributor.authorGallego, Paula Andrea
dc.contributor.authorRestrepo Vargas, Estefany Andrea
dc.coverage.spatialLat: 06 15 00 N  degrees minutes  Lat: 6.2500  decimal degreesLong: 075 36 00 W  degrees minutes  Long: -75.6000  decimal degrees
dc.identifier.otherCD-ROM 9030 2019
dc.descriptionCon este artículo se pretende conocer el concepto de innovación desde la perspectiva de marketing, cómo se lleva a cabo este proceso al interior de las empresas y que implicaciones trae para estas la innovación en el desarrollo de nuevos productos, tomando como caso de estudio puntual los procesos llevados a cabo en C.I Hermeco, una empresa colombiana del sector textil con altos estándares de innovación. El propósito de este documento brindar una guía acerca de los pasos necesarios y los temas a tener en cuenta a la hora de innovar en nuevos
dc.descriptionThis article aims to know the concept of innovation from the marketing perspective, how this process is carried out within companies and what implications innovation brings in the development of new products, taking as a case study the processes carried out at CI Hermeco, a Colombian textile company with high standards of innovation. The purpose of this document offers guidance on the necessary steps and topics to consider when innovating new products.eng
dc.format.extentp. 1-50
dc.subjectDesarrollo de nuevos productosspa
dc.subjectC.I Hermecospa
dc.subjectDevelopment of new productseng
dc.subjectC.I Hermecoeng
dc.titleProcesos de innovación en marketing : el desarrollo de productos en C.I Hermeco - caso de estudiospa
dc.subject.lembC.I Hermecospa
dc.subject.lembProductos nuevosspa
dc.subject.lembDesarrollo de nuevos productosspa
dc.subject.lembDesarrollo de productos - Estudio de casosspa
dc.audienceComunidad Universidad de Medellínspa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
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dc.rights.creativecommonsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.type.localTrabajo de Grado - Pregradospa
dc.description.degreenameProfesional en Mercadeospa
dc.publisher.grantorUniversidad de Medellínspa

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