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Scale of cultural values of generation Y: the case of Aburra Valley – Colombia
dc.contributor.author | Palacio-López S.M | |
dc.contributor.author | Fernández Y.L.H | |
dc.contributor.author | Rojas O.A.V | |
dc.contributor.author | Sánchez-Torres J.A. | |
dc.date.accessioned | 2023-10-24T19:24:31Z | |
dc.date.available | 2023-10-24T19:24:31Z | |
dc.date.created | 2023 | |
dc.identifier.issn | 17569850 | |
dc.identifier.uri | http://hdl.handle.net/11407/7960 | |
dc.description.abstract | Generation Y is increasingly influencing society through its purchasing power and as an entity influencing other generations, so understanding its behaviour is relevant for designing strategies in different socio-economic fields. This article seeks to identify the inventory of values that regulate the behaviour of generation Y. The study used a mixed research approach. The collage technique and in-depth interviews were used for the qualitative approach, and a questionnaire applied to 330 participants was used for the quantitative approach. The results show a generation that seeks independence and stimulation, and its life guidelines are the values related to affection and the environment. These results are relevant for designing strategies in different socioeconomic areas. Copyright © 2023 Inderscience Enterprises Ltd. | eng |
dc.language.iso | eng | |
dc.publisher | Inderscience Publishers | |
dc.relation.isversionof | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153882798&doi=10.1504%2fIJEBR.2023.129971&partnerID=40&md5=f1e6ea5c583ddf8ea000a6adc133c31a | |
dc.source | Int. J. Economics Business Research | |
dc.source | International Journal of Economics and Business Research | eng |
dc.subject | Colombia | eng |
dc.subject | Consumer behaviour | eng |
dc.subject | Cultural behaviour | eng |
dc.subject | Cultural dimensions | eng |
dc.subject | Cultural values | eng |
dc.subject | Culture | eng |
dc.subject | Generation Y | eng |
dc.subject | Personality | eng |
dc.subject | Values | eng |
dc.subject | Young boys | eng |
dc.title | Scale of cultural values of generation Y: the case of Aburra Valley – Colombia | eng |
dc.type | Article | |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.publisher.program | Mercadeo | spa |
dc.type.spa | Artículo | |
dc.identifier.doi | 10.1504/IJEBR.2023.129971 | |
dc.relation.citationvolume | 25 | |
dc.relation.citationissue | 3 | |
dc.relation.citationstartpage | 395 | |
dc.relation.citationendpage | 413 | |
dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
dc.affiliation | Palacio-López, S.M., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia | |
dc.affiliation | Fernández, Y.L.H., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia | |
dc.affiliation | Rojas, O.A.V., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia | |
dc.affiliation | Sánchez-Torres, J.A., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia | |
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dc.type.version | info:eu-repo/semantics/publishedVersion | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | |
dc.identifier.repourl | repourl:https://repository.udem.edu.co/ | |
dc.identifier.instname | instname:Universidad de Medellín |
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