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Scale of cultural values of generation Y: the case of Aburra Valley – Colombia

dc.contributor.authorPalacio-López S.M
dc.contributor.authorFernández Y.L.H
dc.contributor.authorRojas O.A.V
dc.contributor.authorSánchez-Torres J.A.
dc.date.accessioned2023-10-24T19:24:31Z
dc.date.available2023-10-24T19:24:31Z
dc.date.created2023
dc.identifier.issn17569850
dc.identifier.urihttp://hdl.handle.net/11407/7960
dc.description.abstractGeneration Y is increasingly influencing society through its purchasing power and as an entity influencing other generations, so understanding its behaviour is relevant for designing strategies in different socio-economic fields. This article seeks to identify the inventory of values that regulate the behaviour of generation Y. The study used a mixed research approach. The collage technique and in-depth interviews were used for the qualitative approach, and a questionnaire applied to 330 participants was used for the quantitative approach. The results show a generation that seeks independence and stimulation, and its life guidelines are the values related to affection and the environment. These results are relevant for designing strategies in different socioeconomic areas. Copyright © 2023 Inderscience Enterprises Ltd.eng
dc.language.isoeng
dc.publisherInderscience Publishers
dc.relation.isversionofhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85153882798&doi=10.1504%2fIJEBR.2023.129971&partnerID=40&md5=f1e6ea5c583ddf8ea000a6adc133c31a
dc.sourceInt. J. Economics Business Research
dc.sourceInternational Journal of Economics and Business Researcheng
dc.subjectColombiaeng
dc.subjectConsumer behavioureng
dc.subjectCultural behavioureng
dc.subjectCultural dimensionseng
dc.subjectCultural valueseng
dc.subjectCultureeng
dc.subjectGeneration Yeng
dc.subjectPersonalityeng
dc.subjectValueseng
dc.subjectYoung boyseng
dc.titleScale of cultural values of generation Y: the case of Aburra Valley – Colombiaeng
dc.typeArticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.publisher.programMercadeospa
dc.type.spaArtículo
dc.identifier.doi10.1504/IJEBR.2023.129971
dc.relation.citationvolume25
dc.relation.citationissue3
dc.relation.citationstartpage395
dc.relation.citationendpage413
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.affiliationPalacio-López, S.M., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia
dc.affiliationFernández, Y.L.H., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia
dc.affiliationRojas, O.A.V., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia
dc.affiliationSánchez-Torres, J.A., Facultad de Ciencias Económicas y Administrativas, Universidad de Medellín, Cra. 87 #30-65, Antioquia, Medellín, Colombia
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dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


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