Diseño de un plan de negocios para una empresa de energías renovables en Medellín, Colombia
| dc.contributor.advisor | Sánchez Torres, Javier Alirio | |
| dc.contributor.author | Lawrence Pedroza, Diana Estefanía | |
| dc.coverage.spatial | Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degrees Long: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees | eng |
| dc.coverage.spatial | Lat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degreesLong: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees | |
| dc.date | 2023-11-03 | |
| dc.date.accessioned | 2024-03-04T13:53:34Z | |
| dc.date.available | 2024-03-04T13:53:34Z | |
| dc.identifier.other | T 0486 2023 | |
| dc.identifier.uri | http://hdl.handle.net/11407/8285 | |
| dc.description | En un mundo donde la necesidad de una transición hacia fuentes de energía sostenible es imperativa, esta tesis presenta un sólido plan de negocios para una empresa de energías renovables en Colombia. El sector de energías renovables ofrece oportunidades de innovación, pero también desafíos en la planificación y comunicación efectiva. La investigación inicia con un análisis detallado de las tendencias globales en energías renovables y el contexto local. Se evalúan las competidoras locales para identificar oportunidades y diferenciación para la nueva empresa, GENCORE. Se utiliza el modelo CANVAS para comunicar el plan de negocios de manera efectiva. GENCORE se presenta como un caso de estudio, con una propuesta de valor clara y población objetivo bien definida. Los resultados destacan el crecimiento dinámico de los emprendimientos de energías renovables en Medellín, impulsado por la sostenibilidad y la reducción de la huella ambiental. El plan de negocios sirve como guía para quienes buscan emprender en el campo de las energías renovables. | spa |
| dc.description | In a world where the need for a transition towards sustainable energy sources is imperative, this thesis presents a solid business plan for a renewable energy company in Colombia. The renewable energy sector offers opportunities for innovation, but also challenges in planning and effective communication. The research begins with a detailed analysis of global trends in renewable energy and the local context. Local competitors are evaluated to identify opportunities and differentiation for the new company, GENCORE. The CANVAS model is used to communicate the business plan effectively. GENCORE is presented as a case study, with a clear value proposition and well-defined target population. The results highlight the dynamic growth of renewable energy ventures in Medellín, driven by sustainability and the reduction of the environmental footprint. The business plan serves as a guide for those seeking to start a business in the field of renewable energy. | eng |
| dc.format.extent | p. 1-122 | |
| dc.format.medium | Electrónico | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | spa | |
| dc.publisher | Universidad de Medellín | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0 | * |
| dc.subject | Energías renovables | spa |
| dc.subject | Plan de negocios | spa |
| dc.subject | Sostenibilidad | spa |
| dc.subject | Modelo canvas | spa |
| dc.subject | Renewable energies | eng |
| dc.subject | Business plan | eng |
| dc.subject | Medellín | eng |
| dc.subject | Sustainability | eng |
| dc.subject | Canvas model | eng |
| dc.title | Diseño de un plan de negocios para una empresa de energías renovables en Medellín, Colombia | spa |
| dc.rights.accessrights | info:eurepo/semantics/openAccess | |
| dc.publisher.program | Maestría en Administración MBA | spa |
| dc.subject.lemb | Comunicación en los negocios | spa |
| dc.subject.lemb | Desarrollo sostenible | spa |
| dc.subject.lemb | Planificación del desarrollo | spa |
| dc.subject.lemb | Planificación empresarial - Estudio de casos | spa |
| dc.subject.lemb | Planificación estratégica | spa |
| dc.subject.lemb | Recursos energéticos renovables | spa |
| dc.relation.citationstartpage | 1 | |
| dc.relation.citationendpage | 122 | |
| dc.audience | Comunidad Universidad de Medellín | spa |
| dc.publisher.faculty | Facultad de Ciencias Económicas y Administrativas | spa |
| dc.publisher.place | Medellín | spa |
| dc.type.hasversion | publishedVersion | |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | |
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| dc.rights.creativecommons | Attribution-NonCommercial-ShareAlike 4.0 International | * |
| dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
| dc.type.local | Tesis de Maestría | |
| dc.type.driver | info:eu-repo/semantics/masterThesis | |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad de Medellín | spa |
| dc.identifier.instname | instname:Universidad de Medellín | spa |
| dc.description.degreename | Magíster en Administración MBA | spa |
| dc.description.degreelevel | Maestría | spa |
| dc.publisher.grantor | Universidad de Medellín | spa |
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