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Interacción y convergencia de medios: storytelling en Apple commercial
This work is a partial result of the Prolim Study Group - Processes and Languages of Media Images - CNPq, qualitative research whose main object of study is the soundtrack of the 2018 Christmas commercial from Apple, ...
Análisis del tratamiento informativo de la inmigración en la prensa chilena
This article seeks to analyze the treatment that the Chilean press carried out on the phenomenon of immigration during a year of broadcasts on the social network Twitter (between August 23rd, 2016 and August 23rd, 2017). ...
La influencia del cine en la formación de la imagen internacional de Brasil
Cinema has become an effective tool in the dissemination of destinations over time, enabling different imaginary and national identity conceptions. From this perspective, the present paper aims to analyze how Brazil´s image ...
Las redes sociales y su relación con la función del comunicador político
This article has as its main goal making evident the importance that social networks have in the current political scenario as a fundamental communicative tools for the work of the political communicator, whom is responsible ...
El lenguaje político en Twitter durante la segunda vuelta presidencial Colombia 2018
The second round of elections for the presidency of Colombia, May 28th-June 16th, 2018, was characterized by the absence of a debate between Humane Colombia and the Democratic Center candidates. The electoral contest focused ...
Fundamentos pedagógicos para la creación y producción de recursos educativos abiertos (REA)
This article is the result of a research of the Model for the co-creation and production of open educational contents through a virtual platform (Modelo para la cocreación y producción de contenidos educativos abiertos ...
El rol del eWOM en la comunicación de RSC en redes sociales
Companies try to innovate in their communication strategies for offering information about their goods and services and other information related with the RSC activities performed by the company. Currently, RSC communication ...
La apropiación social de tecnologías móviles, una oportunidad para la formación ciudadana
Today, ICTs and mobile applications transform people´s lives. They are present in all areas and everyday contexts, in such a way that they offer different perspectives and approaches to take on challengessuch as those ...
Las producciones Calderón y la continuidad del cine industrial mexicano (1960-1980)
This paper analyzes the problems that Mexican cinema faced after the end of its industrial boom in Latin America in the 1960s, based on a case study: the strategies of a family of producers, the Calderón brothers, known ...
Estudio sobre la publicidad social de la WWF (World Wildlife Foundation) Perú en Facebook y la cultura ambiental de los jóvenes de Lima-Perú
The objective of this article is to determine the relationship between the social advertising of theWorld Wildlife Foundation (WWF) and the environmental culture of young people in metropolitan Lima.The purpose of the study ...