Buscar
Mostrando ítems 511-520 de 2597
El dogma de la competitividad frente a la utopía de la sustentabilidad: análisis crítico del ethos desarrollista y economicista
By analyzing discourses and dialects, this article aims to argue, in a critical manner the ethos that orients the bet on competitiveness. A dogma is found as fruit of a merchant society and, in a economized vision of the ...
EditorialEditorial
Respetados lectores: hacemos entrega, como todos los semestres, de nuestro número 29 que cierra el volumen 15 de 2016.
La ciudadanía: un deber planetario
The citizenship concept as a universal duty has its foundations on the broad developments around information technology. Which bring closer different cultures thought the so-called natural feelings of sympathy for human ...
Marketing de emociones la forma para lograr fidelidad de los clientes
This article analyzes those elements that conform marketing; and itemphasizes the needs for involving –on the long run–, the emotionalmarketing and fidelity towards clients as a basic pillar and as acondition to understand ...