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El dogma de la competitividad frente a la utopía de la sustentabilidad: análisis crítico del ethos desarrollista y economicista
By analyzing discourses and dialects, this article aims to argue, in a critical manner the ethos that orients the bet on competitiveness. A dogma is found as fruit of a merchant society and, in a economized vision of the ...
La ciudadanía: un deber planetario
The citizenship concept as a universal duty has its foundations on the broad developments around information technology. Which bring closer different cultures thought the so-called natural feelings of sympathy for human ...
Comunicación integrada de marketing: un acercamiento a la evolución del concepto
This paper analyzes integrated marketing communications by reviewing different conceptualizations and recognized models that describe it. With the objective of analyzing the development and evolution of the integrated ...