Anagramas: Rumbos y Sentidos de la Comunicación Vol. 17, núm. 34 (2019)
Envíos recientes
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Olfactory associations around space perception and the service received by members of a fund of employees in Manizales
This paper shows the results obtained in a research on sensory marketing and its influence on the shopping experience, which seeks to contribute knowledge to the sensory marketing field and its importance in making memorable ... -
Fashion Films as a Particular Content of Fashion Marketing: An Analysis of its Nature in the Context of Hybrid Messages
Brands must provide valuable content that can attract attention of their audiences to generate positive results regarding their communication objectives. This becomes much more relevant in the fashion industry, where the ... -
New Worlds for Communication
In the current issue (34th) of Anagramas Rumbos y Sentidos de la Comunicación, interaction scenarios in the specific area of communication are envisioned. However, viewing this from another context allows to understand ... -
Latin American perspectives on the role of professionals in organizational communication and public relations
The paper presents evidences of the consolidation of organizational communication as a profession in Latin America, and proposes a review of empirical research published on scientific databases about the role of the ... -
Trends in online radio as a way of supporting the construction of strategies tailored for the medium
By means of a literature review, this paper presents an analysis of trends that impact the radio at digital level to facilitate the strategic formulation of online stations from the identification of trends, the transformation ... -
Political brain in electoral processes: the emotions of the vote in the 2018 Presidential Campaign in Mexico
The electoral processes in Mexico during the 21st century have been characterized by a high level of uncertainty regarding the motivations and conditions in which citizens cast their vote. The role played by emotions when ... -
Media and the 2014 presidential election: a relationship aided by the political situation
This article presents a research on the information structure of the media with the highest audience rating in Colombia during the 2014 presidential election in Colombia. This process is widely recognized because the ... -
The construction of a composite and dynamic satirical ethos in the presidency of Álvaro Uribe Vélez (2002-2010), in Matador’s Cartoons
This work seeks to characterize the image of former Colombian President Álvaro Uribe Vélez (2002-2010) as crafted in Matador’s cartoons published in the Colombian newspaper El Tiempo during three relevant periods in his ... -
Wardrobe or agency? Gender representation in 5 action videogames of the seventh generation
This work conducted a quantitative study of gender representation in five top-selling multiplatform action video games leading in sales of the seventh generation, through the technique of content analysis. The central ... -
Destination image in virtual social networks
Since destination image is an important construct for tourism research, cities and regions try to understand and to develop a positive image in order to guarantee the number of visitors and the tourism revenue. The main ... -
Organizational listening: a conceptual proposal
This research presents listening as a communication element that must be managed in organizations that face a constantly changing society, and in which it is important to know the opinion of the public that interacts with ... -
Social representations on board the car in Medellín, Colombia
Beyond their monetary value, private cars have a social value that keeps them in use despite the economic and environmental restrictions upon them. This research analyzes the social representations that were built in ... -
Twitter formation of like-minded and dissimilar political communities during the 2015 mayoral campaign in Manizales
In the field of political communication, social networks have become an indispensable tool for election campaigns in recent years. In addition to opening communication and dialogue channels that are not available in other ...
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