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Marketing and Development of Green Innovative Products: a Literature Review

Marketing y desarrollo de productos innovadores verdes: una revisión de la literatura;
Marketing e desenvolvimento de produtos innovadores verdes: uma revisão da literatura

dc.contributor.authorSerrano-García, Jakeline
dc.contributor.authorArbeláez-Toro, Juan José
dc.contributor.authorOrtiz-Clavijo, Luis Felipe
dc.coverage.spatialLat: 06 15 00 N degrees minutes Lat: 6.2500 decimal degreesLong: 075 36 00 W degrees minutes Long: -75.6000 decimal degrees
dc.date.accessioned2024-01-23T16:05:59Z
dc.date.available2024-01-23T16:05:59Z
dc.date.created2022-07-27
dc.identifier.issn0120-6346
dc.identifier.urihttp://hdl.handle.net/11407/8252
dc.descriptionIn recent years, the concept of green innovative product has become a trend. The main objective of this article is to present a literature review in three axes within the concept of green innovative product: marketing, supply chain and innovation. With this purpose, the study established a methodology for reviewing under the Prisma standard, which found a fertile scientific production, specially within the marketing realm, and which allowed the reduction of a group of subcategories such as environmental consciousness, strategies, and consumer. The results allow the allocation of green marketing as a mechanism that can consciously generate the positioning of innovative green products in the market.eng
dc.descriptionEn los últimos años el concepto de producto innovador verde se ha posicionado como una tendencia. El objetivo de este artículo es presentar una revisión de la literatura orientada a tres categorías temáticas dentro del concepto de producto innovador verde, a saber: marketing, cadena de suministro e innovación. Con este propósito se establece una metodología para la revisión bajo el estándar Prisma, con la cual se encontró una nutrida producción científica, en especial dentro del área de marketing, con lo que se logró definir un grupo de subcategorías, tales como conciencia medioambiental, estrategias y consumidor. Los resultados permiten ubicar el marketing verde como un mecanismo que puede generar de manera consistente el posicionamiento de los productos innovadores verdes en el mercado.spa
dc.descriptionNos últimos anos o conceito de produto inovador tem se posicionado como uma tendência. O objetivo deste artigo é apresentar uma revisão de literatura orientada a três categorias temática dentro do conceito de produto inovador verde, a saber: marketing, cadeia de abastecimento e inovação. Com este propósito é definida uma metodologia para a revisão sob o padrão Prisma, com a qual se encontrou uma nutrida produção científica, em especial dentro da área do marketing, o que se conseguiu definir um grupo de subcategorias, tais como sensibilização ambiental, estratégias e consumidor. Os resultados permitem colocar o marketing verde como um mecanismo que pode gerar de modo consciente o posicionamento dos produtos inovadores verde no mercado.por
dc.formatPDF
dc.format.extentp. 201-216
dc.format.mediumElectrónico
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.publisherUniversidad de Medellín
dc.relation.ispartofseriesSemestre Económico; Vol. 24 No. 57 (2021)
dc.relation.haspartSemestre Económico; Vol. 24 Núm. 57 julio-diciembre 2021
dc.relation.urihttps://revistas.udem.edu.co/index.php/economico/article/view/3972
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0*
dc.sourceSemestre Económico; Vol. 24 No. 57 (2021): (julio-diciembre); 201-216
dc.subjectGreen marketingeng
dc.subjectGreen innovative productseng
dc.subjectGreen innovationeng
dc.subjectLiterature revieweng
dc.subjectColombiaeng
dc.subjectMarketing verdespa
dc.subjectProducto innovador verdespa
dc.subjectInnovación verdespa
dc.subjectRevisión de la literaturaspa
dc.subjectColombiaspa
dc.subjectMarketing verdepor
dc.subjectProduto inovador verdepor
dc.subjectInovação verdepor
dc.subjectRevisão de literaturapor
dc.subjectColômbiapor
dc.titleMarketing and Development of Green Innovative Products: a Literature Revieweng
dc.titleMarketing y desarrollo de productos innovadores verdes: una revisión de la literaturaspa
dc.titleMarketing e desenvolvimento de produtos innovadores verdes: uma revisão da literaturapor
dc.typearticle
dc.identifier.doihttps://doi.org/10.22395/seec.v24n57a10
dc.relation.citationvolume24
dc.relation.citationissue57
dc.relation.citationstartpage201
dc.relation.citationendpage216
dc.audienceComunidad Universidad de Medellín
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativas
dc.publisher.placeMedellín
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dc.rights.creativecommonsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.identifier.eissn2248-4345
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dc.type.localArtículo científico
dc.type.driverinfo:eu-repo/semantics/article
dc.identifier.reponamereponame:Repositorio Institucional Universidad de Medellín
dc.identifier.repourlrepourl:https://repository.udem.edu.co/
dc.identifier.instnameinstname:Universidad de Medellín


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